Ask 500+ episodes anything.
Twelve years of conversations with the bookkeepers who built it — every episode and article, instantly searchable and answered in their words.
Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.
1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.
2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.
3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.
This week's episode.
Andrew Seguin - Double The Revenue:Systems And Delegation That Scaled His Firm To $2M - Part 1 of 2
Find what you need by topic.
Raising prices without losing clients
Making your first hire
Firing clients who drain you
Installing systems that run without you
Scaling a real team
Building a 6-figure solo practice
Mindset, burnout & the ceiling
Selling, exiting, legacy
What bookkeepers are asking.
Browse the archive.
Andrew Seguin - Double The Revenue:Systems And Delegation That Scaled His Firm To $2M - Part 1 of 2
Amanda McKinney - Do It More Than 3 Times:Build Systems That Free Your Brainpower
Debra Angilletta - Numbers Only Tell Half The Story:Ask Better Questions To Sell Advisory
Dr. Sabrina Starling - Work From Your Strengths:Build A Profitable Firm Without Burnout
Teresa Gregory - Check Your Bias:How Mindset Shifts Help Bookkeepers Lead Better
Melissa Broughton - Buy Before They Close:Acquiring Bookkeeping Firms The Smart Way
Benjamin Tasker - Skills Over Tools:How Bookkeepers Can Thrive In The AI Revolution
Sammy Mattingly & Fred Ott - Systems Before Scale:How Two Partners Built A Firm That Lasts - Part 2 of 2
Sammy Mattingly & Fred Ott - From Porta Potties To Bookkeeping:How Networking Built Their Firm Fast - Part 1
Natalia Zacharin - Price It And Zip It:How Confident Pricing Funds Real Growth - Part 2
Natalia Zacharin - Zero Experience, Millions Earned:From Clerk To Inc. 5000 Firm Owner
Ashley Jocic - No Time, No Problem:Building A Virtual Firm During Life Chaos
Anne Napolitano - Stop Undercharging:How To Price & Sell Advisory Services
Teresa Slack - From $18/Hour To Million-Dollar Firm:The Pricing Shift
Justin Atherton - The Clarity Advantage Most Bookkeepers Ignore
David Homan - Why Networking Feels Broken & What Actually Works - Part 2
David Homan - Why Networking Feels Broken & What Actually Works - Part 1
Gina Cotner – The Simple Accountability System That Gets Work Done
Spotlight - Joe Woodard - How To Stay Relevant In The AI Era
Linda Hunt - How To Price & Package Your Services Without Burning Out
Julee Gracey - How Bookkeepers Can Raise Prices & Win Better Clients
Amy Jacobson - Emotional Intelligence For Bookkeepers
Teresa Slack - The Road To A Million-Dollar Bookkeeping Business - Part 4
Teresa Slack - The Road To A Million-Dollar Bookkeeping Business - Part 3
Teresa Slack - The Road To A Million-Dollar Bookkeeping Business - Part 2
Teresa Slack - The Road To A Million-Dollar Bookkeeping Business - Part 1
Jonathan Stark - Why Hourly Billing Is Holding Your Bookkeeping Firm Back
Syvonia Brown - Emotional Intelligence Every Bookkeeper Needs
Salim Omar - The Smart Way To Exit Without Burning It Down
Sharrin Fuller - Scaling Smarter:Why Systems Matter More Than Headcount
Spotlight - Tommy Vincent - How AI Is Changing Analytics For Bookkeepers
Mark Murphy - The Five Roles Every Winning Team Needs
2025 Year-In-Review Show!
Lisa Campbell - How To Build A Business Beyond Bookkeeping - Part 2
Lisa Campbell - How To Build A Business Beyond Bookkeeping - Part 1
Ron Bester - How SODA Helps You Build A Business That Runs Without You
Christina Springstead - The Bookkeeper’s Guide To Boundaries, Cleanups & Growth
Casey Brown – How To Overcome Fear Around Pricing - Part 2
Spotlight - Melanie Spillman - Building Trust & Human Connection In A Digital World
Casey Brown – How To Overcome Fear Around Pricing - Part 1
Michelle Weinstein – How To Confidently Sell Your Bookkeeping Services
Jennifer Hume – Building A Profitable Niche Business & Coaching Practice
Spotlight - Tommy Vincent – 3 Metrics That Drive Advisory Success
Ted Harrington - The Hacker Mindset:A Superpower For Business
Lisa Campbell – Habits That Transform Your Bookkeeping Business - Part 2
Paul Lodder - Turning Cash Flow Into Strategic Advisory
Lisa Campbell – Habits That Transform Your Bookkeeping Business - Part 1
Etinosa Agbonlahor - The Science Of Pricing For Bookkeepers - Part 2
Etinosa Agbonlahor - The Science Of Pricing For Bookkeepers - Part 1
Jess Jensen - How To Differentiate Your Business Through Storytelling - Part 2
Jess Jensen - How To Differentiate Your Business Through Storytelling - Part 1
Jennifer Kahnweiler - How To Thrive As An Introverted Leader
Jenny Groberg - Turning Small Steps Into Big Wins - Part 2
Jenny Groberg - Turning Small Steps Into Big Wins - Part 1
Lynn Gagne-Webb - Building & Selling A Bookkeeping Firm - Part 2
Lynn Gagne-Webb – Building & Selling A Bookkeeping Firm - Part 1
Geni Whitehouse - The Secret To Making Clients Feel Smart & Seen - Part 2
Geni Whitehouse - The Secret To Making Clients Feel Smart & Seen - Part 1
Cameron Davis - Turning Failure Into A Thriving Bookkeeping Business - Part 2
Cameron Davis - Turning Failure Into A Thriving Bookkeeping Business - Part 1
Dia Bondi - Unlock The Power Of Your Voice To Win Better Clients - Part 2
Dia Bondi - Unlock The Power Of Your Voice To Win Better Clients - Part 1
Jennifer Moss - How To Build A Happier Workplace - Part 2
Jennifer Moss - How To Build A Happier Workplace - Part 1
Nacondra Moran - How An Ex-IRS Employee Built Bookkeeping Success - Part 2
Nacondra Moran - How An Ex-IRS Employee Built Bookkeeping Success - Part 1
Christina Springstead - How To Price Cleanup & Rescue Jobs Plus More Business Tips!
Cindy Schroeder - Build A Business That Feels Like A Fairy Tale
Ruth Milligan - Building Influence Through Better Words
Michelle Quiñonez - Growing A Business That Aligns With Your Values
Morgan Law - The Unexpected Way Bookkeepers Are Winning On YouTube
Nellie Akalp - How To Boost Revenue With Compliance Services
Holly Corcoran - How Bookkeepers Can Build Strong Partnerships Wih CPAs
Nick Mullen - Cybersecurity Mistakes That Could Cost You Everything
Debra Kilsheimer - Building A Bookkeeping Business On Your Own Terms
Rae Gagnon - Scaling A Bookkeeping Business With Systems & Strategy
Brandy Derrick - The Virtual Bookkeeper's Success Journey
Spotlight - Christine Siegenthaler - The Importance Of Contingency Planning For Bookkeepers
Jamie Van Cuyk - The Must-Know Steps For Hiring & Delegating Successfully
Dr. Angela Jackson - Why Employee Well-Being Drives Productivity & Profitability
Lou Clarke - Money, Mindset & Mastery:Unlocking Business Success
Kristen Corey - How To Build A Website That Attracts Clients
Stephanie Kelcey - How To Empower Clients Through Mindset Shifts
Spotlight - Karen Ainley - Mastering Automation To Elevate Client Relationships
Jessica Fox - The Secrets To Stress-Free Bookkeeping
Nancy Gwynne-Vaughan - Overcoming Small Business Challenges
Leslee Hickerson - How Niche Expertise Transforms Bookkeeping Businesses
EP454 - Keila Hill-Trawick - The Value of Prioritizing Relationships, Quality & Growth
Stephanie Skryzowski - Building Impactful Strategies & Stronger Organizations
2024 Year-In-Review Show!
Doreen Binkiewicz - Succession Strategies For Long-Term Growth
Rhamy Alejeal - How To Scale HR Operations and Reduce Risk
Kimme Lafayette - Overcoming Barriers in Bookkeeping Business
Mike Jones - The Power Of Authentic Branding
Nina Sossamon-Pogue - How To Transform Challenges Into Opportunities
Dida Clifton - Secrets To Building A Thriving Bookkeeping Business
Bernadette McClelland - Embrace Adversity To Fuel Your Success
Linda Ugelow - How To Overcome The Fear Of Public Speaking
Lauren Shippy - Aligning Purpose & Priorities:A Roadmap To Business Mastery
Spotlight - Tommy Vincent - How To Leverage AI For Business Success
Tiffany Cagwin - Your Long Term Health:Treating The Cause, Not The Symptoms
Tanya Fox - The Importance Of Getting Connected - Part 2
Tanya Fox - How To Collaborate:Back To Basics - Part 1
Tonya Herb - Turning Failure To Fuel:Why You Should Always Try Again
Michelle Bomberger - How To Safeguard Your Business For Success
Ruth King - The Value Of Getting Your Business Financially Fit
Matthew Dicks - How To Connect Your Business With Your Story
Bruce Fertman - Walking For Wellness:Your Path To Great Health
EP433 - Courtenay Shipley - The Value Of Building Your Future Financial Freedom
Trixy Castro - Mastering Resilience:How To Get Focused On Your Goals
Hector Garcia - Innovate & Create:Building Client Confidence Part - 2
Hector Garcia - Innovate & Create:Reframing Your Story - Part 1
Tim Sernett - Technology Vs Tradition:How To Embrace Both
Tyler Otto - How Saying No Will Help You Grow
Peter Cook & Debbie Roberts - The E-Myth Bookkeeper:Strategies for Hiring Success
Jeff Bartsch - Telling Your Story:How To Attract & Retain Your Ideal Client - Part 2
Jeff Bartsch - Telling Your Story:Giving Meaning To The Numbers - Part 1
Jackie Koch - Navigating Hiring & Firing:A Practical Guide
Sam Bennett - The Secret To Getting Things Done RIGHT NOW!
Peter Cook - 7 Effective Strategies For Marketing Your Bookkeeping Business
Spotlight - Joe Woodard - Conquering The Pricing & Service Dilemma
Lora Lonesberry - Future Thinking:Building A Business Beyond AI
Peter Cook - Following The Plan:The Bookkeeper’s Journey
Racheal Cook - Level Up! Freedom From Entrepreneurial Poverty
Mike Michalowicz - How To Build A Shared Vision For Success
Peter Cook - Management 101:Taking Score Of Your Business
Curtis Lewsey - Unlocking the Power of Genuine Referrals
Erin Daiber - ‘It Is What It Is’, Or Is It What You Make It?
Roger Pierce - The Path To Purpose:Secrets To Entrepreneurial Success
Melissa Broughton - Setting Ourselves Up For Bookkeeping Success
Peter Cook - The Value Of Your Business:Thinking With An End In Sight
Hubert Johnson - The Cost Of Fraud & How To Prevent It
Stacy Tuschl - Shifting Into The Owner's Mindset:The Delegation Masterclass
Spotlight - Robin Hall - Pricing Your Value In The Era of Automation
David Hartley - Embracing The Future:Hybrid Success - Part 2
David Hartley - Embracing The Future:AI - Part 1
Lisa Campbell - Unlocking Your Unique Abilities
Rachel Fisch - Your Niche Unleashed:Networking For Success
Shep Hyken - Setting The Tone:Your Guide To Business Brilliance
Peter Cook - Taking The Leap From Bookkeeper To Business Leader
Seth David - Everything You Need To Know About AI, Apps & Future-Focused Business Strategies!
Julie Walters - Everything You’ve Wanted To Know About Creating A Lasting Impact
Success Stories Celebrating Canadian Bookkeeping Week
Lesley Pyle - Your Ultimate Hiring Guide
Sharon Darmody - From Challenge to Opportunity:The M.A.G.I.C Philosophy
2023 Year-In-Review Show!
Ashley Chamberlain - The Importance Of Planting Seeds For Future Success - Part 2
Spotlight - Jennifer Johnston - Moments That Matter:Thriving In The New Work Landscape
Ashley Chamberlain - Planting The Seeds Of Success - Part 1
Andrew Seguin - How To Build A Thriving Bookkeeping Business - Part 2
Andrew Seguin - Business Tips For Overcoming Fear & Self-Doubt - Part 1
Zach Montroy - How To Build A Brave Workplace
Danielle Hendon - How To Bridge The Gaps In Your Bookkeeping Business
Bridget Hilton - Living A Life With No Regrets
Brittany Hodak - The Super Model:The Value Of Creating Superfans
Spotlight - Nick Chandi - Revolutionizing Payments With Instant Services
Nicolas Boucher - Speaking The Same Language:Communicating With AI
Paige Papaioannou - How To Build A Business That Works For You
Deb Mashek - The Power Of Collaboration
Natalie Ruskin - Finding Your Why:The Metrics That Matter
Cara Steinmann - The Importance Of Networking From Your Core
Jennifer Hume - The Importance Of Owning Your Value
Nancy Gwynne-Vaughan - Tips To Get Your Business Back On Track
Andrea Driessen - The Secrets To Improving Your Communication Skills
Brittany Dixon - Everything You Need To Get Productive In Your Business
Carla Caldwell - The Importance Of Mastering Delegation
Erin Daiber - Leading With A Growth Mindset
Joey Coleman - How To Build Long-Term Relationships With Your Employees & Clients
Spotlight - Jamie Beresford - Understanding The Future Of Cyber Safety
Amanda McKinney - The Importance Of Courage In Building Confidence
Lisa Campbell - Build A Brighter Future By Finding Your Why
Julie Daniluk - Unlocking The Secrets To A Long & Healthy Life
Jessica Fox - The Significance Of Cultivating Community & Connection - Part 2
Jessica Fox - The Secrets To Overcoming Limiting Beliefs - Part 1
Jeffrey Klubeck - Overcoming The Curse Of Knowledge
Carol Bowser - The Conflict Management Crash Course
Beth Blaney - The Secrets Of Successful Goal Setting
Gina Cotner - Everything You Ever Wanted To Know About Virtual Assistants
Mark Kappleman - How To Find The Niche Within The Niche
Jessica Lackey - How To Design A Sustainable Vision
Sally Helgesen - How To Bridge The Communication Divide
Christina Foxwell - How To Ignite Your Purpose:Learn The Power Of A Peaceful Mindset
EP359 - Dr. Karen Doll - How To Build Psychological Fitness
EP358 - Stephan Wiedner - How To Build A Better Workplace
Crystalynn Shelton - How To Ensure Client Success
Alex Frolek - How To Become More Than "Just" A Bookkeeper
Spotlight - Adrienne Barrett - How To Unlock The Power Of Your Own Plan
Becky Daniels - Business Building:How To Set Small Goals To Achieve Big Ones
Karen Wickre - How To Take The Work Out Of Networking
Heidi Adams - How To Streamline Your Bookkeeping Business To Reclaim Your Time
Shannon Lavender - How To Design The Bookkeeping Business You Want
Sandeep Chennakeshu - How To Build A Resilient Bookkeeping Business
Mindy Morrison - Networking For A Successful Bookkeeping Business
Spotlight - Shawn Coultice - How To Unlock The Hidden Profits In Manufacturing Bookkeeping Services
Melissa Morris - Project Management:How To Create Your Ideal Workflow
Jeff Jacobs - How To Build Trust With Your Bookkeeping Clients
Amy Anderson - How To Find Your Ideal Marketing Style
Spotlight - Nadia Rodriguez - Advisory Bookkeeping:How To Communicate Your Value
Adrienne Bellehumeur - Discover The Hidden Power Of Effective Documentation
Kim Wolfe - How To Build Your Dream Bookkeeping Business
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Michael Palmer
Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.
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