EP528: Teresa Slack - From $18/Hour To Million-Dollar Firm: The Pricing Shift

"There were times I remember having to pull money out of our retirement savings to cover payroll. We weren't sleeping, we were stressed. We didn't know where to turn, and it was so stressful. It was not a good scenario.”
- Teresa Slack

In this episode, Canadian bookkeeping expert and million-dollar firm builder Teresa Slack shares the hard truth about pricing and what it really costs when you get it wrong. She breaks down her journey from charging $18/hour and burning out to building a profitable, scalable firm using value pricing and better systems, along with the key mistakes to avoid and what actually drives growth.

In this episode, you’ll learn:

• The difference between fixed pricing & true value pricing

• How to raise your prices without losing your best clients

• Why identifying your ideal client changes everything

To learn more about Teresa, click here.

Connect with her on LinkedIn.

Time Stamps

01:05 – Teresa’s journey from struggling firm to success
04:00 – Early pricing mistakes & mindset challenges
07:01 – How poor pricing led to financial stress
09:42 – The turning point: systems & value pricing
17:36 – Where most bookkeepers go wrong with pricing
19:28 – How to raise prices the right way
21:42 – What happened after repricing clients
24:08 – The compounding effect of better pricing
28:10 – Finding your niche & ideal clients
36:09 – Why action builds confidence

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