EP97: Kathleen Shannon - Creative & Strategic Branding Will Help Your Bookkeeping Business

TSBK - Episode 97 - Kathleen Shannon.png

What do you want to be known for? 

Your brand can get to the heart of what you want to say, create a vision for where you're going next, and give you renewed focus and confidence in sharing what you do.

Kathleen Shannon, who is the co-founder of Braid Creative and the co-host of the Being Boss podcast, has perfected her branding.

Through her work at Braid Creative and Being Boss, she has helped thousands of creative entrepreneurs worldwide to authentically brand and position themselves as creative experts, cultivate confidence in their business, and blend more of who they are into the work they do.

She continues to have a positive impact by co-authoring the book, Being Boss: Take Control of Your Work and Live Life on Your Own Terms.

During this interview, you'll discover...

  • Branding advice and insights 
  • Brand vision, positioning and platform
  • Creative services and media strategy

To learn more about Kathleen, visit her website.

For her Facebook page, click here.

To connect with her on Twitter, check this out.

To find her on Instagram, read this.

To learn more about the Being Boss podcast and book, visit here.

To read about Braid Creative & Consulting, click this link.

EP96: Louie Prosperi - How To Plan A Successful Bookkeeping Business

TSBK - Episode 96 - Louie Prosperi.png

Starting a business is a risky journey.

There is more than one way to make mistakes that could hurt your long term success.

Our returning guest, Louie Prosperi, who is the CEO of ICB USA, shares a way to help you get a firm plan in place.

It's through The Proactive Business Model which is a program that ensures bookkeepers are consistently valuable to their clients and are running their businesses more efficiently.

During this interview, you'll also discover...

  • The importance of taking care of your clients and employees
  • The difference between working on and working in your business
  • How an ICB USA Certification can lead you to success

To learn more about ICB USA, visit here.

For ICB USA's Facebook page, click here.

For ICB USA's Facebook closed group, go here.

For Louie's Twitter, discover here.

For his previous Successful Bookkeeper podcast episode, listen here.

EP95: Adele Spraggon - Change Negative Patterns & Unleash Your Potential

TSBK - Episode 95 - Adele Spraggon.png

Our guest, Adele Spraggon, who is the CEO of Shaped Within, struggled with a lot of subconscious patterns.

She quit 3 viable businesses, business partners, and sponsors. She even attended personal development programs to help her but didn't work out.

Adele started to journal and created a highly effective 4 step technique that removes unwanted patterns.

She created her own solution and it completely changed her life.

Today, she speaks to hundreds of people about how to recognize when they are sabotaging their dreams. 

She also shows women entrepreneurs how to break through their limiting blocks and step into leadership roles in all areas of life.

During this interview, you'll discover...

  • The importance of embracing being uncomfortable
  • How the 4 step technique works
  • The guides that will help you take on leadership roles

To learn more about Adele, visit here.

For her LinkedIn page, click here.

For her Facebook, check this out.

For her Twitter, discover here.

EP94: Lisa Campbell-Marchese - Know Your Value By Implementing Systems In Your Bookkeeping Business

TSBK - Episode 94 - Lisa Campbell-Marchese.png

Do you know your worth?

Our returning guest, Lisa Campbell-Marchese, owner of The Marcam Group, has 27 years of experience in the bookkeeping industry. In the beginning, she struggled in her business and worried about getting things done on time or missing a deadline.

She sought help from the Pure Bookkeeping System and started implementing systems into her business.

The results were incredible.

It kept her organized and her clients trust her more because she doesn't miss any deadlines. 

It helped her grow as an individual because she knows she has more value and expanded her business beyond what she expected. 

Now, she has more control over her work day regardless of how many clients she has. She's freed up, and spends more time on what is important.

During this interview, you'll discover...

  • The importance of day-to-day documentation 
  • Why focusing on the value you create for your clients is important
  • What systems or guides you should use for your bookkeeping business

Watch the webinar mentioned in this episode:

How Workflow Automation Software Can Put Your Business Success On Autopilot

To listen to her previous podcast episode, check this out.

EP93: Emily Thompson - How To Take Control & Be Your Own Boss

TSBK - Episode 93 - Emily Thompson.png

Take charge.

That's Emily Thompson's mindset and it helps her be “The Boss.”

She is the founder of Indie Shopography, which helps creative entrepreneurs build online businesses, and she is also a co-host of Being Boss, a popular podcast for creative entrepreneurs where she inspires, writes and curates content.

She is also a first time author with the release of Being Boss: Take Control of Your Work and Live Life on Your Own Terms.

During this interview, you'll discover...

  • How to be a boss
  • How to take control of your work and live life on your own terms
  • How to understand your strengths and challenges as a side hustler, freelancer, or business owner

To learn more about Emily Thompson, visit here.

For Emily's Facebook page, click here.

For her Twitter, check this out.

For her Instagram, explore here.

To learn more about Being Boss and get a copy of the book, click this link.

To learn more about Indie Shopography, discover here.

EP92: Brad Wolford - Why Client Communication MUST Be A Priority

TSBK - Episode 92 - Brad Wolford.png

How are you speaking with your clients?

If the way you communicate with them isn't transparent and open, it can lead to trouble.

Our guest, Brad Wolford, who is the CEO of Wolford Companies Inc., has made sure effective client communication is a top priority.

By doing so, he's able to find out what his customers need and they understand specifically what his firm requires to assist them.

This is one of the reasons why Brad's company has transformed from nothing to a large firm in a very short span of time.

Today, Wolford Companies Inc. (with 11 staff including Brad) provides financial accounting services for business owners to manage operations on a daily, weekly or monthly basis.

During this interview, you'll also discover...

  • How to increase your rate and earn from $14,000/year to $65,000/year or even more
  • How having a checklist will make your life and business easier and healthier
  • How implementing the Pure Bookkeeping system can help your firm overcome challenges

To learn more about Wolford Companies Inc., visit here.

For Brad's Facebook page, click here.

To find Wolford Companies Inc. on LinkedIn, check this out.

EP91: Jennifer Blake - Why Emotional Fitness Will Help You Win In Life & Business

TSBK - Episode 91 - Jennifer Blake.png

Concerns.

Anxiety.

Stress.

These are some of the examples that may affect your emotional health and day-to-day living.

Jennifer Blake, founder and owner of Blake Consulting, helps entrepreneurs shift their emotional health incrementally everyday so they can focus on growing their business and improving their lives.

Since she was 14 years old, she began helping, facilitating and volunteering in workshops. It was always her passion to make a difference in people's lives. 

Most recently, she became the Director and Co-Owner of the Hoffman Institute of Canada which facilitates The Hoffman Process, a life-changing 7 day residential self-development program that helps people release the limiting patterns they learned in their childhood and lead their lives with choice, empowerment and passion.

Today, Jennifer guides entrepreneurs to focus on finding a deeper sense of happiness, fulfillment and passion in all areas and facets of their lives.

During this interview, you'll discover...

  • The importance of getting the support from the people around you
  • How taking care of yourself will bring you balance 
  • What the steps are to emotional fitness

To learn more about Blake Consulting, visit here.

To learn more about Hoffman Institute Canada, click here.

For her LinkedIn page, check this out.

To get in touch with Jennifer, email her at Jennifer@blakeconsulting.ca.

EP90: Nancy Gwynne-Vaughan - Tips For Improving Your Hiring Process

TSBK - Episode 90 - Nancy Gwynne-Vaughan.png

Hiring employees is not an easy process.

Our return guest, Nancy Gwynne-Vaughan, President of Graham Consulting & Training Inc, encountered problems when she started hiring employees for her bookkeeping business.

Three or four years ago, her practice got to a level where it didn't grow any further. She got super busy, her other employees quit the firm and she couldn't get anything done. 

That's when she decided to hire a professional bookkeeper.

She started speaking with other bookkeepers, getting their advice, listening to podcasts and followed the Pure Bookkeeping hiring system which helped with her trust issues and the hiring process.

Today, Nancy provides practice management and bookkeeping services to 35 law firms and counting.

During this interview, you'll discover...

  • The importance of adopting a positive mindset everyday
  • Figuring out your hiring process and what it's going to be
  • How allowing yourself the freedom to make all kinds of mistakes will benefit you

For her LinkedIn page, click here.

To check out her previous Successful Bookkeeper podcast episode, listen here.

To get in touch with Nancy, email her at info@bookkeepingforlawyers.ca.

EP89: Stuart McConnell - How To Be A Champion In Your Life

TSBK - Episode 89 - Stuart McConnell.png

Did you know it takes 4 to 8 years to fully transition to a new chapter of life?

Our guest, Stuart McConnell, is a life coach who helps transition professional athletes into retirement. He's also a part-time high school teacher who inspires students to embrace their entrepreneur within. 

He teaches his students the fundamentals of business then encourages them to leap into entrepreneurship and make money with their enterprises before the semester is done. 

During this inspiring interview, you'll discover...

  • How to be an entrepreneur and make money
  • Learn the tools to never have to work for somebody a day in your life if you choose
  • Great life hacks on how to be a champion in your everyday life

To learn more about his podcast, Do it Like an Athlete: Inside the Minds of Champions, visit here.

For his website, click here.

For his Facebook page, go here.

To get in touch with Stuart, email him at info@uncommonlife.ca.

EP88: Roger Knecht - How to Increase The Value Of Your Bookkeeping Business

TSBK - Episode 88 - Roger Knecht.png

Looking to get more out of your bookkeeping business?

Since 1979, Roger Knecht, who is the President of Universal Accounting Center, has worked hard to help accountants and bookkeepers excel in their careers.

His post-secondary school trains and certifies individuals in accounting, bookkeeping, tax and consultative skills so they can get paid what they're worth.

He has developed proven strategies, processes and procedures for business owners to increase their profits and sales up to 71%.

During this interview, you'll also discover...

  • The importance of creating a plan and goal for your business
  • What are the 4 keys to success and profit
  • What are the accounting principles that will grow your firm

To learn more about his website, visit here.

For his LinkedIn page, click here.

For his Facebook, discover here.

To receive your business score, check out this link.

EP87: Diane Brochu King - How To Improve Your Interpersonal Skills

TSBK - Episode 87 - Diane Brochu King.png

Miscommunications.

Often times, people tend to make a lot of assumptions and fail to ask more questions.

That's why in order to avoid that, build your relationship and trust with your boss, employees or your clients.

Our guest, Diane Brochu King, who is a team builder and coach, has helped people understand where others are coming from. 

She guides her clients to see their most pressing challenges in a new dimension and the world in a new light, inspiring and enabling them to make better choices, identify new ways of relating and reacting, resolve problems, and collaborate for success.

Today, she has taught over 25,000 people to appreciate and learn new strategies for navigating the world of human relations.

During this interview, you'll also discover...

  • The importance of showing care to others by being interested
  • What are the ways to developing awareness
  • How to understand different types of people

To check out her website, visit here.

For her LinkedIn page, click here.

For her Facebook, explore here.

For her Twitter, discover here.

To learn more about The Platinum Rule book, check this out.

To investigate further into Ken Blanchard's Situational Leadership II model, click this link.

EP86: Cindy Stradling - The Key Ingredients To Lasting Resilience

TSBK - Episode 86 - Cindy Stradling.png

Our guest, Cindy Stradling, who is a resilience coach, has faced many difficult life challenges as a single mother with very little education and has developed the mental fortitude to keep going no matter what.

In getting from there to here, Cindy has shined shoes, waited tables, cleaned houses and was a parking lot attendant while building her business. 

Undeniably, she knows firsthand what resilience is.

She has developed it through her journey and has developed a program, Thrive, to inspire others to be their personal best and keep moving toward their goals.

If you set your mindset right and have discipline, you can be successful at whatever you want to do in life.

During this interview, you'll also discover...

  • The importance of knowing your goals and objectives
  • How the value of consistent approach will help you 
  • What are the keys to overcoming the fear of cold calls and sales

To learn more about Cindy Stradling, visit here.

For her LinkedIn page, click here.

For her Facebook, check this out.

For her Twitter, discover here.

For her Youtube channel, watch here.

To get in touch with Cindy, Email her at cindy@cindystradling.com.

EP85: Tobyn Pearson - How To Become An Incredible Manager & Leader

REVISED - TSBK - Episode 85 - Tobyn Pearson.png

Respect.

After spending 31 years in the corporate world as an operations and country manager, our guest, Tobyn Pearson, the author of Manage This: An interactive Guide to Management and Other Absurdities, had success and many failures.

He learned that it's not always easy to see your grumpiest employees or customers. 

Treat them with respect no matter who they are and keep working on building relationships because in the end they will see that you genuinely care and your efforts will pay off.

It makes life a whole lot easier if you're able to deal with difficult people and situations along the way.

All of his successes are directly attributed to the great people he had the privilege of working with over the years.

During this interview, you'll also discover...

  • The importance of having courage in yourself and your abilities
  • Why having an incredible insights will help you along the way
  • How appreciating your employees and customers will benefit you

To learn more about Tobyn, visit here.

For his LinkedIn page, discover here.

For his Twitter, explore here.

To buy his book, Manage This!, click here.

EP84: Andrew Royer - Improve Your Productivity & Work-Life Balance

TSBK - Episode 84 - Andrew Royer.png

Running a bookkeeping business is not easy.

You will encounter many changes, so that’s why you have to create new habits to stay on top of your game.

Andrew Royer, owner of Royer Accounting, has dealt with stress and frustration while building his company. To help him overcome his struggles, he was looking for support and inspiration from like-minded people then he found it by joining a mastermind group.

By learning new ideas from different people, he was able to implement successful strategies to make himself more productive and efficient without sacrificing time with his family.

Even creating a shorter to-do list that focuses on the most important things to accomplish in his day became a big game-changer.

Now, he feels recharged and happy every time he gets home to his wife and kids. 

During this interview, you'll also discover...

  • The importance of focusing on what's more important
  • Why changing your habits will make your bookkeeping business more successful
  • Why joining a community will give you support and inspiration

To learn more about Royer Accounting, visit here.

For his Facebook page, click here.

For his LinkedIn, explore here.

EP83: Louie Prosperi - Why You Should Consider The Proactive Business Bookkeeping Model

UPDATE #2 - TSBK - Episode 83 - Louie Prosperi.png

The Institute of Certified Bookkeepers USA (ICB USA).

It promotes and maintains the standards of American bookkeeping as a profession through the establishment of relevant qualifications and the award of grades of membership that recognize academic attainment, working experience and competence.

Our return guest, Louie Prosperi is the CEO of ICBUSA and his organization is helping its members by introducing The Proactive Business Bookkeeping Model to improve their success.

It's a program that ensures bookkeepers are consistently valuable to their clients and are running their businesses more efficiently.

During this interview, you'll also discover...

  • What are the 3 pillars of The Proactive Business Bookkeeping Model
  • The importance of having a 100% capacity to be successful
  • Focusing on what to do with your system and technology

To learn more about ICBUSA, visit here.

For ICBUSA's Facebook page, click here.

For its Facebook closed group, explore here.

For Louie Prosperi's Twitter, discover here.

EP82: Sharon Francisco - How To Sell Without Being Salesy

TSBK - Episode 82 - Sharon Francisco.png

Lack of confidence.

Some bookkeepers don't believe they are good enough to close a deal or get a sale.

According to Sharon Francisco, who used the Pure Bookkeeping System to increase the success of her bookkeeping business and is making her return appearance on our show, you need to find strategies that will give you confidence and take the pressure off of you so you can make the focus all about your clients. 

Having a 90-day plan and building a relationship with customers are key to gaining their trust and will make things easier for you.

Be patient.

If you want to grow your business, you have to understand it doesn't happen overnight.

It takes time.

During this interview, you'll also discover...

  • The importance of creating your own style 
  • Why focusing on having a plan will increase the demand for your service
  • Why eliminating negative and unhealthy stress can put you in a great position

To read Sharon's blog post, How To Sell Without Being Salesy, visit here.  

To check out Sharon's checklist, go to this link

To see her LinkedIn page, explore here.

To check out her previous Successful Bookkeeper podcast episode, listen now

EP81: Amanda Birch – How Fixed Pricing Worked For Me

Update - TSBK - Episode 81 - Amanda Birch.png

Charge an hourly or fixed rate?

It's a decision many bookkeepers, who are business owners, have pondered at one point or another.

Our guest, Amanda Birch, the President of Birch Accounting & Tax Services, was one of them until she figured out fixed pricing was the way to go.

For her, fixed pricing made sense because it is offered upfront so that clients would know exactly what they're paying for, whether it be bookkeeping or taxes, so they would not end up with a surprise bill at the end.

That decision has worked well.

Amanda's business continues to provide value while her customers have reaped the benefits.

During this interview, you'll also discover...

  • How to optimize bookkeeping in real time with online applications
  • How to provide cloud and desktop accounting solutions to your customers
  • How to use a secure encrypted portal for your customers' tax return information 

To learn more about Birch Accounting & Tax Services, visit here

For Amanda's LinkedIn page, click here.

For her Facebook, discover here.

To get in touch with Amanda, email her at amanda@birchaccounting.ca.

EP80: Kellie Parks – Choosing The Perfect Technology For Your Bookkeeping Business

TSBK - Episode 80 - Kellie Parks.png

Technology.

It improves efficiency for your accounting and bookkeeping business.

Our guest, Kellie Parks, a Certified Professional Bookkeeper and Financial Technology Expert, is a relentless organizer and believes cloud financial technology is the key to organization.

While running her business, Calmwaters Cloud Accounting, she spends much of her days educating accounting firms and small to medium-sized businesses, but she loves taking care of her clients' day-to-day accounting needs.

During this interview, you'll discover...

  • Different financial technology that will help your bookkeeping business
  • How Cloud Financial Technology makes it possible for you to enjoy working from different countries
  • How technology can maintain your training and bookkeeping business seamlessly

To learn more about Calmwaters Cloud Accounting, visit here

For Kellie's Facebook page, go here.

For her Twitter, explore here.

To get in touch with Kellie, email her at kellie@calmwaters.ca.

EP79: Joe Woodard - How To Become A Top Small Business Advisor

TSBK - Episode 79 - Joe Woodard.png

What impact do you have on your clients?

Woodard exists to transform small business advisors to radically impact the way small businesses operate.

Each business unit of Woodard serves to educate, support, and connect accounting professionals throughout North America and, increasingly, the world.

It is led by Joe Woodard, CEO and Founder of Woodard Consulting and Woodard Events.

He was recognized by Accounting Today as one of the Top 100 Influential People within the accounting profession in 2012, 2014, 2015, 2016, and 2017.

In 2008, he was recognized by CPA Practice Advisor as one of the Top 40 Up and Coming Thought Leaders under the age of 40.

Today, he has trained over 100,000 accounting and business professionals in the area of practiced developments, changing technology trends, strategic consulting and how to maximize the use of accounting software in their practices.

During this interview, you'll discover...

  • The importance and role of using adaptive capacity
  • Tips on how bookkeepers can turn things around in their businesses
  • Why picking the right people you surround yourself with will help your business

To learn more about Woodard, visit here

For Joe's LinkedIn page, click here.

For his Facebook page, go here.

For his Twitter, explore here.

For his Youtube Channel, discover here.

 

Here are some Woodard Resources.

a) www.woodard.tv – On demand videos including interviews with thought leaders and segments of our main stage presentations from Scaling New Heights 2017

b) www.woodard.com/techmakeover - Our video case study produced in a reality TV format that details the impact deployed technology innovations on small businesses.

c) www.scalingnewheights.com – the annual Scaling New Heights conference for small business advisors

Steps to Implement Fixed Fee and Value Pricing Models in Your Practice (See below)

Fixed Fee Pricing

Step 1: Determine your cost to deliver a specific service or slate of services. Clearly defined scope is key.
Step 2: Determine the price needed so your firm has the desired margin.
Step 3: On a regular basis, monitor the costs you incur.
Step 4: Periodically adjust the fixed fee price to maintain target margins

Pricing Based on Value (i.e. Value Pricing)

Step 1: Discover what your client values (i.e. how are you the solution to their problem?)
Step 2: Find a way to leverage your knowledge to create generate that solution
Step 3: Communicate (and if necessary educate) the client on the connection between your knowledge and their solution
Step 4: Set the price according to the wealth your solution generates*
Step 5: Connect the knowledge you provide the client to the wealth you created for the client (post engagement or engagement phase)

*Note: Wealth is not always financial. It could be advancements in the clients scalability, infrastructure, peace of mind, company culture, quality of services delivered, etc.

 

 

 

EP78: Keri Gohman - How Xero Can Help Your Business Become More Efficient

TSBK - Episode 78 - Keri Gohman.png

Small businesses.

It’s the heart of the global economy.

Our guest, Keri Gohman, President of Xero Americas, is passionate about helping small businesses grow and thrive by enabling entrepreneurs to work toward their financial goals.

For bookkeepers, Xero automates many basic functions allowing you to do tasks quickly and easily while maximizing your time, build relationships with your clients and have instant growth results.

Xero is helping over 1 million subscribers worldwide transform the way they do business and they’re just getting started.

During this interview, you'll discover...

  • The importance of bringing together the “Financial Web” for business success
  • Tips on how to grow your clients, team and profits
  • How being a trusted advisor will attract great people 

To learn more about Xero, visit this link.

To sign up for a 30-day free trial, click here.

For Keri's LinkedIn page, explore here.

For her Twitter, discover here.

EP77: Seth David - How Social Networking Can Boost Your Marketing

TSBK - Episode 77 - Seth David.png

Buffer.

LinkedIn.

Youtube.

These are some of the applications that are out there and within reach to streamline your business and make it grow.

Seth David, Chief nerd and President of Nerd Enterprises, Inc., built his company through his confidence of making training videos which created a powerful online lead generation engine that has people calling him for his services.

Today, Nerd Enterprises, Inc. is one of the leaders in the small business accounting world in online training by offering courses on a wide range of software products.

During this interview, you'll discover...

  • The importance of producing great content marketing
  • Step-by-step actions on how to manage your business and gain more profit
  • Tips on how to network more effectively

To learn more about his website, visit here.

For his LinkedIn, click here.

For his Facebook page, click this link.

For his Twitter, explore here.

For his Google+, discover here.

For his Youtube channel, check this out.

EP76: Nicole Feliciano - How To Balance Your Bookkeeping Business & Family Life

TSBK - Episode 76 - Nicole Feliciano.png

We all need balance in our lives and she perfected it.

Our guest, renowned publisher, founder & CEO of MomTrends, Nicole Feliciano, did this by understanding her priorities, taking action and making mindset changes that would alter her life for the better.

It wasn't easy, but it was worth it.

Work-life balance is possible and you're about to find out some tips to help make it a reality.

During this interview, you'll discover...

  • How to balance your entrepreneurship, family and success
  • Powerful tips in making your bookkeeping clients satisfied
  • How to have a successful bookkeeper and client relationship

To learn more about Mom Trends, visit here

For her Facebook page, click here.

For her Twitter account, discover here.

For her LinkedIn page, check this out.

For her Instagram, explore here.

For her Pinterest, go here.

EP75: Karine Woodman - How To Be the Firm Of The Future

TSBK - Episode 75 - Karine Woodman.png

Focus and confidence.

Those are the keys to attain success and become the Intuit Firm of the Future Global Winner.

According to our guest, Karine Woodman, who is the owner of 24hr Bookkeeper, putting everything into experience will help bookkeepers avoid costly mistakes.

During this interview, you'll discover...

  • Effective tips in marketing, hiring & training Staff
  • How to develop from desktop to QuickBooks
  • How to build internal structures that are a company structure and not a customer facing structure

To learn more about 24hr Bookkeeper, visit here

For her Facebook page, check this out.

For her Twitter account, discover here.

For her LinkedIn page, click here.

EP74: Alexis Prenn - How Productivity Manifesto Makes Your Business More Profitable

TSBK - Episode 74 - Alexis Prenn.png

Productivity, Production & Profitability.

They play an important role to a successful bookkeeping business.

According to our guest, co-founder & CEO of Receipt Bank, Alexis Prenn, bookkeeping should be a very profitable business and Productivity Manifesto explains how you can make this a reality.

Productivity Manifesto will help you learn how focusing on one key ratio can be the foundation for building a productive, profitable, and scalable bookkeeping business that’s ready for the future.

During this interview, you'll discover...

  • The importance of productivity in industrial scale
  • How technology can help clients and “wow” them
  • How technology can assist your staff and benefit them

To find out more about Alexis & Receipt Bank, click here.

To check out Alexis' previous episode, listen here

To download his Manifesto, click here

For his LinkedIn page, go here.

To check out his Twitter, discover here.

EP73: Ben Robinson - The Bookkeeping Answers You've Been Searching For

TSBK - Episode 73 - Ben Robinson.png

Facebook.

It's a powerful tool in bringing together like-minded people to create supportive communities.

That's what we have with The Successful Bookkeeper Facebook group.

It's filled with great bookkeepers who are always willing to help each other.

Recently, we mentioned to them that Ben Robinson, the founder and chief teacher at the Bookkeeper Business Launch program, would be returning to our podcast.

So, we asked them to pass along any questions.

Ben was more than happy to answer and deliver incredible insight.

During this informative interview, you'll discover...

  • The importance of finding a support network that will guide you through your business
  • What are the four pillars in launching a successful bookkeeping business
  • What is the best marketing strategy for home-based companies

To find out more about Ben, visit LearnToBeABookkeeper.com.

For his LinkedIn page, go here.

To find him on Facebook, visit this link.

To check out his previous Successful Bookkeeper podcast episode, listen here.

To join The Successful Bookkeeper Facebook group, click here.

EP72: Scott Zarret - How CPA Academy Can Help Your Bookkeeping Business

TSBK - Episode 72 - Scott Zarret.png

Free.

Everybody loves the sound of that.

CPAacademy.org offers a free, easy-to-use platform for knowledge sharing and idea exchange through the marketing and presenting of the most up-to-date educational content and developments important to the accounting profession.

According to our guest, CPAacademy.org President, Scott Zarret, his website isn't just for accountants, but bookkeepers can also receive great value by consuming its online courses and live webinars.

To stay ahead of the game, it's important to have a continuous thirst for knowledge, so that's why a useful resource like CPAacademy.org can definitely be an asset as you grow your business.

During this interview, you will discover...

  • What to look for at CPAacademy.org and where's the best place to start for bookkeepers
  • The advantages of a continuous learning culture
  • Why getting out of your comfort zone and figuring out your goals will lead you to success

To learn more about Scott's website, visit here.

To read his story, click here.

To watch his video, check this out.

To reach out to him, email Scott@cpaacademy.org.

EP71: Omar Visram - How Coffee Meetings Lead To Business Referrals

TSBK - Episode 71 - Omar Visram.png

Do you want clients?

For those bookkeeping businesses that do, especially startups, it can be challenging to find them.

Many bookkeepers aren't comfortable with prospecting because they'd rather just do the books.

According to our guest, Omar Visram, who is the co-founder of Enkel which is a Vancouver-based bookkeeping practice, it doesn't have to be hard.

When he began his business in 2016, he leveraged the power of coffee meetings for business referrals and it worked incredibly well.

It was such a hit, his firm now has over 15 employees to handle the increased workload.

During this interview, you'll learn...

  • How to master an effective coffee meeting to produce results and not feel uncomfortable while doing it
  • Why you should use your warm network to select people you'd like to meet
  • Why coffee meetings are a quicker referral strategy then SEO and content marketing

To learn more about Omar and his firm, visit this link.

To read his LinkedIn article, “Why I Quit My Dream Job”, click here.

EP70: Sharon Francisco - How To Set Yourself Up To Win Every Day

TSBK - Episode 70 - Sharon Francisco.jpg

It's all about your perspective.

If you think it's going to be a bad day, chances are it will.

You're in control of your attitude and mood.

You set the tone.

Many of us forget that.

According to business mentor, Sharon Francisco, who used the Pure Bookkeeping System to skyrocket the success of her bookkeeping business, you have to start your day right.

Since many bookkeepers are operating solo, it's hard for them to be their own champions.

Negative thoughts and doubts always seem to find a way into their minds.

There are ways to break those mental cycles and become the confident and successful bookkeeper you are capable of being.

During this interview, you'll learn...

  • The importance of using your first hour of the day to be inspired & filled with positivity
  • Why it's okay to make mistakes and not beat yourself up over them
  • Why you should have a clear idea of what you do and don't want in 6 main life categories

To learn more about Sharon, visit this link.

To view Sharon's goal planning guide, sign up for our Free Resources below then look for the title of this podcast episode then click on it for access.

EP69: Debbie Roberts - How To Set Goals For A Profitable New Year

TSBK - Episode 69 - Debbie Roberts.png

Are you THAT bookkeeper?

You know, the one that tells her clients to set business goals for the year, but she, herself, doesn't set any?

Our guest, Pure Bookkeeping co-founder, Debbie Roberts has chatted with bookkeepers like that.

She's discovered that if you don't take the time to set goals, you'll wander aimlessly without achieving what you'd like.

Don't begin a fresh year like that.

Instead, listen to Debbie as she will help get you on track by discussing...

  • The importance of setting 12 month, 3 year and 5 year goals
  • Why KPI reports are crucial to tracking your success
  • Why you should have an accountability partner during your business journey

To learn more about Pure Bookkeeping, visit this link.

To view Deb's KPI report/spreadsheet template, go here.

To ask Debbie questions in The Successful Bookkeeper Facebook group, join here.

To buy the E-Myth Bookkeeper, click this link.

EP68: Scott Friesen - 5 Productivity Apps That Organize & Save Your Time

TSBK - Episode 68 - Scott Friesen.png

Time.

It's a precious resource.

Yes, if you lose money, you can make it back, but once your time is used, it'll never return.

With this in mind, our guest, Scott Friesen, who is a productivity expert, will help you better organize your time by introducing us to some great tools.

During this interview, you'll discover...

  • The power of Asana, Slack and Trello when it comes to project management and communication
  • Why note-taking apps such as Evernote and Google Keep can help you store your ideas and give your overworked brain a break
  • Why the Pomodoro Technique could be a time management strategy that changes your business life forever

To find out more about Scott and his company, Simpletivity, click here.

To watch Scott's productivity videos, visit his YouTube channel at this link.

EP67: Jeremy Allen - Your Clients' Success Is Your Success

TSBK - Episode 67 - Jeremy Allen.png

Why do you do what you do?

Do you run a bookkeeping business only because it makes money?

Is there deeper meaning?

Our guest, Jeremy Allen, who owns System Six Bookkeeping which generates over a million dollars per year, has his own answer.

The core value for his company is “Our Clients' Success Is Our Success.”

At the end of the day, it's about assisting businesses to become as healthy as possible so they can flourish which ultimately helps our economy, feeds families and provides the quality of life you'd like.

During this interview, you'll learn...

  • The importance of putting your clients first & committing to excellence with your bookkeeping services
  • How to avoid being full up with the wrong clients by raising your prices
  • Why you should always strive to improve and never rest on your success

To find out more about Jeremy, click here.

EP66: Ron Trucks - The Power Of Online Learning For Your Bookkeeping Clients

TSBK - Episode 66 - Ron Trucks.png

Udemy.

Have you heard of it?

It's an online learning and teaching marketplace with over 55,000 courses and 15 million students.

Recently, on The Successful Bookkeeper Facebook page, we noticed today's guest, Ron Trucks of RJT Consulting, posted a link to his Udemy course, Bookkeeping Basics, which received incredible engagement from our community.

The course is 3 1/2 hours long and features 55 video lessons.

Originally it was for people from non-bookkeeping backgrounds such as small business owners.

So, why would established bookkeepers want to invest in a course that is mainly for beginners?

You're about to find out.

During this interview, you'll learn...

  • How this course helps bookkeepers teach their clients bookkeeping fundamentals
  • Why giving the gift of online education can make a great impression with customers
  • Why it's important to communicate bookkeeping terms in a way your clients can understand

To find out more about Ron, click here.

To use The Successful Bookkeeper discount for Ron's Bookkeeping Basics course, visit this link.

EP65: Carrie Mulrooney - How To Create A Great Bookkeeping Work Culture

Episode 65 - TSBK - Carrie Mulrooney.jpg

Bad hires.

As you probably know, they can be an emotionally, financially and psychologically expensive decision for your bookkeeping business.

If you don't have the RIGHT people working for you, you'll be inviting a storm of trouble.

This is why it's absolutely crucial to bring employees on that are a fit.

How do you do that?

Today's guest, Carrie Mulrooney has some insight.

She is an expert in establishing great work culture.

Her company, Mulrooney & Associates, was named Canada's 2017 Bookkeeping firm of the year, so she knows what it takes to form a fantastic team.

During this interview, you'll learn...

  • The ingredients to look for in a terrific employee
  • The importance of staff having input on company decisions
  • Why celebrating group accomplishments together is great for morale

To find out more about Carrie, click here.

EP64: Alexis Prenn - How Receipt Bank Can Help You Provide A Better Client Experience

TSBK - Episode 64 - Alexis Prenn.jpg

Workflow.

If your systems regarding it aren't great, your whole bookkeeping business suffers.

Today, there are plenty of tools in the marketplace that help heal this pain point, but today we'll focus on one - Receipt Bank.

What is it?

Receipt Bank extracts the key information from your clients' bills, receipts and invoices, removing the need for manual data entry. It then allows you to publish this data directly to their accounting software.

During this interview, our guest, Alexis Prenn, who is Receipt Bank's Co-Founder & CEO, will discuss...

  • How Receipt Bank can help you deliver an awesome client experience
  • Why you should always think of how workflow tools will ultimately result in giving customers value
  •  The importance of reviewing your clients' files at least 2 times a week

To find out more about Receipt Bank, click here.

EP63: Rachel Fisch - Take Control Of Your Bookkeeping Client Relationships

TSBK - Episode 63 - Rachel Fisch.png

Over 30,000 bookkeepers.

According to the Canadian Revenue Agency, that's how many there are in the Great White North.

You can only imagine what the number is in the United States.

But, here's the thing, many bookkeepers across North America haven't taken leadership with their client relationships.

Many choose to “fit in” by adapting to the software and workflows their customers currently have as opposed to letting the clients know how they want the working relationship to operate.

According to Rachel Fisch, Accountants Group Leader at Sage Canada, the reason is bookkeepers are at odds with saying NO. They're kind people and problem solvers. They usually don't like conflict.

But today, it's important to remember one thing.

YOU have the choice to select the clients, software and workflows you want to work with.

Hopefully, this episode will help you realize that.

During this interview, you'll learn...

  • How to help your clients see you as a valuable partner in their business success
  • How to identify when you have a terrific or horrible client
  • How to attract amazing customers through the use of a powerful spreadsheet exercise

To find out more about Rachel, click here.

To follow her on Twitter, here's the link.

To learn about the Sage One Certification Tour, go here.

To discover the Canadian Sage Advocates Facebook Group, visit here.

To let Rachel know about your client spreadsheet exercise results, you can chat with her in The Successful Bookkeeper Facebook Group by joining here.

EP62: Megan Goodall - Are You Afraid To Turn Away Bookkeeping Clients?

REVISED - Episode 62 - TSBK - Megan Goodall.png

Desperation.

It lives within many business owners who are struggling to make revenue.

When the panic heightens, they're likely to accept any clients that walk through the door.

But, here's the thing, not all of them are a fit.

In fact, by agreeing to help those bad apples, they sometimes end up costing you more in the long run.

So, why don't bookkeepers say NO more often?

Well, it's likely because of FEAR.

Many don't want to lose the income.

Our guest, Megan Goodall of Bastion Bookkeeping is the classic example of how you shouldn't let fear paralyze you when it comes to recruiting new clients.

She's realizing the magic formula is about knowing what you want your life and business to look like FIRST then finding the customers that will support your vision.

During this interview, you'll learn...

  • How to create the standard you want for your ideal client
  • How to nurture good relationships with prospects in your local community
  • The power of having a business goal and chipping away at it every day

To find out more about Megan, click here.

To connect with her on LinkedIn, visit this link.

You can also email Megan at megan@bastionbookkeeping.com.

EP61: Hamed Abbasi - Why Plooto Is The Ultimate Business Payment Solution

TSBK - Episode 61 - Hamed Abbasi.png

55 percent.

According to our guest, Plooto Co-Founder & CEO, Hamed Abbasi, that's the percentage of North American businesses that still use cheques daily to make payments.

In today's advanced technological age, that's hard to believe.

Fortunately for bookkeepers, Plooto is a business-to-business payment management platform that makes things easier.

During this interview, you'll learn...

  • How Plooto works and why it's a powerful tool
  • How it can be used to teach and impress your bookkeeping clients
  • Its new features that will make it even more user friendly

To find out more about Plooto, click here.

To get your first 25 transactions for FREE, follow these steps:

1 - Sign up with a Plooto account at this link.

2 - Enter the promo code, PURE17 under "Settings."

3 - If you need help on any of the above, click this support article.

 

EP60: Ben Robinson - Let's Get Excited About The Future Of Your Bookkeeping Business

Episode 60 - TSBK - Ben Robinson.png

The robots are coming!

So what?

Yes, Artificial Intelligence has and will continue to take away some duties from bookkeepers, but according to our guest who is the founder and chief teacher at the Bookkeeper Business Launch program, the future is something to look forward to and not to be feared.

Ben Robinson has helped thousands of people start their own virtual bookkeeping businesses and along the way has realized relationship building with clients and becoming their trusted advisor will protect bookkeepers from the AI invasion.

During this interview, you'll discover...

  • Why you should call your clients once in awhile to check in on them with no business agenda to build deeper rapport
  • Why you should know the jobs, pains and gains of your ideal customers and use simple marketing methods to reach them
  • How you can go from pain to power by taking action despite your fears

To find out more about Ben, visit LearnToBeABookkeeper.com.

To check out the Bookkeeper Business Launch Facebook page, go here.

To buy the book, Feel The Fear & Do It Anyway by Susan Jeffers, click this link.

EP59: Debbie Roberts - Round 2! More Answers To Your Bookkeeping Questions!

TSBK - Episode 59 - Debbie Roberts.png

She's back!

After Pure Bookkeeping co-founder and E-Myth Bookkeeper co-author, Debbie Roberts did such a great job answering bookkeepers' questions in her previous appearance, she has returned to answer some more!

During this interview, you'll learn...

  • Her proven strategy to transition from a full-time job to running a bookkeeping business
  • The importance of having a powerful vision to power you through the hard times
  • Why being a part of a bookkeeping association is a wise investment

To ask Debbie questions in The Successful Bookkeeper Facebook group, join here.

To learn more about Pure Bookkeeping, visit this link.

EP58: Evelyn Jacks - Continuous Learning Will Keep Your Bookkeeping Business Alive

REVISED #2 - TSBK - Episode 58 - Evelyn Jacks.png

Technology.

As you've heard, it's quickly taking over some bookkeeping duties and it doesn't appear to be slowing down.

However, there's a way to keep your business viable during these interesting times.

According to our guest, Evelyn Jacks, who is the founder and president of Knowledge Bureau which is Canada’s leading tax and financial services post-secondary educational institute for continuing professional development, you need to be a trusted advisor.

Artificial Intelligence can't replace the human touch of offering guidance to your clients.

To become a trusted advisor, you have to be on top of your education and always be learning, so you can utilize that insight.

During this informative interview, you'll also discover...

  • Why you should consider yourself as a Real Wealth Manager
  • Why you must have corporate and personal tax knowledge in your bookkeeping toolkit
  • The importance of taking the time to educate yourself on new industry trends and other relevant news

To find more about Evelyn & Knowledge Bureau, visit here.