EP422: Peter Cook - 7 Effective Strategies For Marketing Your Bookkeeping Business

Peter Cook Emyth Series 5 (June 11): In the E-Myth Bookkeeper, there's 7 different strategies that we talk about that are effective strategies for a bookkeeper that were for Debbie when in her business and are still talking to our licensees. These are still effective strategies that are simple, that don't cost money. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back to The Successful Bookkeeper Podcast. I'm your host, Michael Palmer. Today's show is going to be a fantastic one. Our returning guest, Peter Cook, is back and we are diving deep into E-Myth Bookkeeper. This is the 5th edition of our series where we're diving deep into specific chapters within the E-Myth Bookkeeper. Peter, welcome to the podcast. Good to be back. Thanks for having me again, Michael. It's great to have you. And if this is the first time that you're listening to this episode and haven't listened to any previous episodes, you can go to to the show notes and get back to the very first episode, follow along with us. And if you don't already have E-Myth Bookkeeper, uh, we have a very special offer from The Successful Bookkeeper and from Pure Bookkeeping where we have various offers, uh, program, you get the book, all sorts of great business building resources come along with it. You can get that at thesuccessfulbookkeeper.com/e-myth. E-Myth. Go check that out and get access to this wonderful book. Now, Peter, we're diving into, I think this is my favorite chapter because this is all about growth of your clients, finding great clients, and it's Chapter 18, Growing Your Bookkeeping Business. Tell us about this chapter.

Ad Read: So this is where we get into the marketing of a bookkeeping business. And I love, we were talking about marketing before we came on air. And I love the conversation of marketing in business. I think that in a bookkeeping business, but in any business, there's a kind of a stage before you get the marketing right. And then there's a different world that you're in afterwards. Once the marketing's working in any business and you have enough leads and enough customers coming in, then it's not to say there aren't challenges after that, but, but