EP411: Peter Cook - The Value Of Your Business: Thinking With An End In Sight

“When people say, ‘What do you do?’ instead of saying I’m a bookkeeper, say ‘I run a bookkeeping business.’ It’s a subtle difference, but it’s actually a really big shift in mindset.”
- Peter Cook

We must all leave our businesses one day. This confronting reality can make us quite uncomfortable. So much so that we bury ourselves working in our businesses, rather than working on them. More than the work we do, our businesses are valuable assets, if we treat them as such.

Problems arise when we lean into negative thoughts and actions. If we only ever refer to ourselves as ‘just a bookkeeper’ that is all we'll ever be. Our habits define who we are, what might change if you began to introduce yourself as a business owner instead?

Peter Cook, co-author of The E-Myth Bookkeeper and co-founder of Pure Bookkeeping, is this episode’s featured guest. He speaks to the power of shifting mindsets, how to prove the value of your business to yourself and others, and why even small changes to our habits can have huge impacts. 

If you are worried about the future of your bookkeeping business, or just starting to consider it as a valuable asset for the future, this is the episode to get you thinking about long-term value and what leaving your business might look like.

During this interview, you'll learn...

  • The value of long-term thinking
  • How to shift into a business owner mindset
  • The importance of creating successful habits 

To find out more about Peter, click here.

Connect with him on LinkedIn.

Get your copy of The E-Myth Bookkeeper!

Click this link to listen to Peter's previous Successful Bookkeeper episode in 2024.

Time Stamps

02:01 - How you exit your bookkeeping business 
08:58 - Creating habits for success
10:46 - Positive versus negative thought
14:10 - The value of a bookkeeping business    
16:44 - Proving the value of your business 
19:55 - The challenges of stepping away
24:48 - Thinking with the end in mind

This episode is brought to you by Pure Bookkeeping. It's the proven system to grow your bookkeeping business.

Business Management