“You don’t have to be the best salesperson in the world. To be good at marketing a bookkeeping business, you just need to be good enough that you stand out in that crowd. You have to get good enough, you don’t have to become the world’s best marketer. “
- Peter Cook
We might be excellent bookkeepers, but that doesn’t mean we are automatically great business managers. It’s important to take the time to figure out where our skills are strong and where they could use improvement. If your passion and skill lie in the numbers, there is nothing wrong with focusing your attention there.
Things start to slip or feel unmanageable in our businesses when we find ourselves spending a lot of time doing things we don’t love. Even if we are not in a position to outsource the work, by connecting with others, we open up a world of experience, where we can find people who have already solved our problems. And whose problems we may have already solved.
Peter Cook, co-author of the E-Myth Bookkeeper and co-founder of Pure Bookkeeping, is this episode’s featured guest. This third episode on The Emyth Bookkeeper explores management, the challenges of growing a business, and why community matters.
If you are drowning in your business, or want to learn more about what it takes to be a better manager, then this is the episode to help you take stock of your skills and explore connections with people who can help.
During this interview, you'll learn...
- The value of challenges as steps to growth
- How to manage your business with your passion in mind
- The importance of community in solving problems
Click here to find out more about Peter.
Connect with Peter on LinkedIn.
Get your copy of The E-Myth Bookkeeper.
Click here to listen to the first episode.
Click here to listen to the second episode.
Time Stamps
03:00 - The challenge of growing a business
06:23 - Getting good enough
08:45 - Taking score of your business
12:46 - Finding your people
17:24 - Building a business you love
