“ When you start speaking to yourself with more precise and definitive language, it changes how you show up for yourself. Think about how your clients and the people that you work with, it impacts how they see you.”
– Justin Atherton
In this episode, former law enforcement detective, SWAT operator, and leadership coach, Justin Atherton breaks down a skill most bookkeepers overlook: precise communication. He explains how the words you use every day either build trust or quietly destroy it, and shares how vague language creates confusion, missed deadlines, and weak client relationships.
If you’ve ever felt frustrated by clients not following through, this episode will change how you speak, write, and lead.
In this episode, you’ll learn:
- How “stop action verbs” sabotage your results
- How to replace “I’ll try” with language that drives action
- How to communicate deadlines clearly & avoid confusion
To learn more about Justin, click here.
Connect with him on LinkedIn.
Watch Justin’s TEDx Talk: The Suspect Within.
Buy his book, How To Get To The Damn Point at this link.
Time Stamps
01:03 – Justin’s background in law enforcement & leadership
05:06 – Why communication problems exist in every industry
06:25 – The danger of vague, abstract language
14:32 – The Wave Method explained
15:27 – Stop action verbs & how they weaken your message
19:10 – Awareness & catching your language in real time
30:06 – How to write clearer emails that get results
36:18 – Using accountability to change communication habits
41:30 – Justin’s book & practical tools
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