EP226: Lisa Campbell - How You Finish 2021 Comes Down To How You Start 2021

Lisa Campbell: If you're still in that technician role where it's just you doing everything and you don't have your systems or your processes in place, how long do you want to keep going on that hamster wheel? Because it's just going to get worse, you know, the more clients you bring on. You can only max yourself out at so many hours in a day, right? So if you want to grow your business and have those higher revenue levels, you've got to build your firm out in a way that serves you so that you can keep growing and have control over everything. And I don't mean control in a bad way, but just being able to monitor everything. You've got to put the work in and make it happen because it's not something that, you know, just falls on your lap. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com. The proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be fantastic. Happy New Year. Wow. 2020 was certainly interesting, I'll say the very least on that. But 2021 is going to be your year. It all begins with how powerfully you set yourself up for success. And with that in mind, this first episode of 2021 is going to be a treat. Our returning guest is a certified professional bookkeeper, profit strategist, creator of the Accelerate to Advisor Mastermind program, and founder of Profit First Professionals Canada. Lisa Campbell, welcome back to the show. Hey, Michael, thanks for having me again.

Michael Palmer: It's absolutely fantastic to have you. And as always, you've been on the show several times, and our listener can listen to those episodes and learn more about your backstory there. We'll have all of those episodes listed in the show notes, of course. And recently, one of our community members asked me, Michael, I've heard Lisa on the show several times, and I'm just wondering, where does she get the time? You're the head of mentoring for the Successful Bookkeeper Community. You're the owner of your own bookkeeping firm. You coach and mentor dozens of other bookkeeping firm owners. You do Profit First consulting for your business. You run Profit First Canada. Should I take a breath now? Plus, you're the