EP205: Sal Rezai - How Your Bookkeeping Business Can Prosper During Difficult Times

Sal Rezai: to look after my mental health is I actually took off from social media a week off, and I purposely announced that this is for my mental health. I'm taking off from social media. Yes, I'm still working for my clients online, but I can still turn off my social media. I don't have to be there online. And the other great thing I did for my mental health is I actually went to walk every day. I walked with my family. I walked with my kids outside for an hour or 2 hours, and I, you know, I kind of explored the nature in my city. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com. The proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I'm your host, Michael Palmer, and today's show is going to be a great one. Our returning guest is the owner of the accounting training firm Accounting By Sal, and she is passionate about teaching business owners how to effectively manage their finances. Sal Raisa, welcome back to the show. Thank you, Michael, for having me. I'm excited to share my knowledge with the audience. It's great to have you. And, you know, I definitely loved your last episode, and I would encourage all of our listeners listening right now to go back and listen to Sal's previous episode. But Sal, let's, uh, let's get caught up. Why, why is right now the perfect time for bookkeeping and accounting firms to become better and stronger? I think at times of crisis and adversity, clients and customers are looking to us for reassurance and inspiration and courage. So it's really important for small business bookkeepers and CPAs to, you know, be a guide for their client and really help and advise their clients through the storm and crisis.

Absolutely. And what's your experience been? I mean, it's been an interesting time the last couple of months going through Coronavirus, COVID-19, and what have you been seeing in terms of how people are reacting and dealing with things? I think people are really in a panic mode and they just kind of, you know, some, I mean, some of the individuals and business owners that I know personally, they're really panicking and they're not really, you know, reflecting on their purpose and brand and why they start the