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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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Page 42 of 46
EP49
EP49 · Aug 15, 2017

Katrina Aarsman - Why Facebook, LinkedIn & Joint Venturing Can Be Powerful Marketing Tools

30-sec brief
Discover how Facebook, LinkedIn & joint venturing can boost the marketing of your bookkeeping business.
EP48
EP48 · Aug 7, 2017

Peter Broberg - The 5 Purchases That Can Transform Your Bookkeeping Business

30-sec brief
Discover what 5 purchases can take your bookkeeping business to new heights.
EP47
EP47 · Aug 1, 2017

Debbie Roberts - How To Overcome Your Fears & Grow Your Startup Bookkeeping Practice

30-sec brief
Learn tips on how to conquer your fears and grow your startup bookkeeping business.
EP46
EP46 · Jul 25, 2017

Bob Wang - Hiring Tips To Attract Great Bookkeeping Staff

30-sec brief
Learn hiring tips including how to craft an effective and unique job advertisement that will attract your ideal future employees.
EP45
EP45 · Jul 18, 2017

Ingrid Edstrom - How To Find Your Profitable Bookkeeping Client Niche

30-sec brief
This episode examines why you should focus on an industry niche that you want to work with and that can pay you well.
EP44
EP44 · Jul 11, 2017

Lynne Moore - How To Get The Best Referrals Partnering With Accountants & Clients

30-sec brief
Learn tips on how to work with accountants and bookkeepers to attract great referrals.
EP43
EP43 · Jul 4, 2017

John Warrillow - How To Make Your Bookkeeping Business Built To Sell

30-sec brief
The importance of having teachable systems to help your business function without you and be more attractive to potential buyers.
EP42
EP42 · Jun 27, 2017

Alan Salmon - Discover Revealing Details of How Bookkeepers Learn

30-sec brief
You'll learn the number one online educational tool for bookkeepers.
EP41
EP41 · Jun 20, 2017

Melissa Lenos - How To Attract Non-Stop Bookkeeping Referrals

30-sec brief
Tips on how to generate consistent bookkeeping referrals.
EP40
EP40 · Jun 13, 2017

David Cristello - Why Your Process Will Keep Your Bookkeeping Clients Happy

30-sec brief
Why it's important to create processes for your business and bookkeeping clients.
EP39
EP39 · Jun 6, 2017

Scott Friesen - How To Master Your Inbox & Increase Your Productivity

30-sec brief
Discover ways to master your inbox including spacing out the time in between checking emails.
EP38
EP38 · May 30, 2017

Tanis Young - How To Handle Isolation When Starting Your Bookkeeping Business

30-sec brief
Learn tips on how to handle isolation through being intentionally social by actively engaging with your clients' accountants & seeking associations to join.
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Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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