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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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EP61
EP61 · Nov 7, 2017

Hamed Abbasi - Why Plooto Is The Ultimate Business Payment Solution

30-sec brief
Learn how Plooto can help your bookkeeping business.
EP60
EP60 · Oct 31, 2017

Ben Robinson - Let's Get Excited About The Future Of Your Bookkeeping Business

30-sec brief
Discover why there are many reasons for optimism as you travel on your bookkeeping business path.
EP59
EP59 · Oct 24, 2017

Debbie Roberts - Round 2! More Answers To Your Bookkeeping Questions!

30-sec brief
Debbie Roberts answers another round of your most burning bookkeeping business questions.
EP58
EP58 · Oct 17, 2017

Evelyn Jacks - Continuous Learning Will Keep Your Bookkeeping Business Alive

30-sec brief
Discover how continuous learning can give you the edge in your bookkeeping career and/or business.
EP57
EP57 · Oct 10, 2017

Cheryl Knight - How To Scale Your Bookkeeping Business

30-sec brief
Discover suggestions that can help you scale your bookkeeping business.
EP56
EP56 · Oct 3, 2017

Dorie Clark - How To Stand Out In A Competitive Bookkeeping Marketplace

30-sec brief
Learn what techniques you can use to market yourself and be ahead of the competition.
EP55
EP55 · Sep 26, 2017

Debbie Roberts - Answers To Your Bookkeeping Questions!

30-sec brief
Debbie Roberts provides answers to your burning bookkeeping business questions.
EP54
EP54 · Sep 19, 2017

Tammy Christiansen - How To Empower & Appreciate Your Bookkeeping Staff

30-sec brief
Learn tips on how to improve your working relationship with your bookkeeping staff.
EP53
EP53 · Sep 12, 2017

Amy Hooke - Why You Should Join A Bookkeeping Community

30-sec brief
Discover the advantages of being part of a bookkeeping community.
EP52
EP52 · Sep 5, 2017

John Jantsch - How To Profitably Systemize Your Marketing

30-sec brief
You'll learn the importance of systemizing your marketing strategy.
EP51
EP51 · Aug 29, 2017

Debbie Roberts - How To Overcome Your Fear of Failure

30-sec brief
Learn tips to overcome the fear of failure including the importance of realizing your mind usually makes your concerns worse than what they seem.
EP50
EP50 · Aug 22, 2017

Siobhan Harrop-Scott - How To Create Great Relationships with Clients, Referrals & Staff

30-sec brief
Learn how to improve the way you communicate to create terrific business relationships.
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Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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