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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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EP121
EP121 · Jan 1, 2019

David Cristello - Big Ideas For A Successful Business in 2019

30-sec brief
Learn the concept of being 1% better a day for 72 days.
EP120
EP120 · Dec 25, 2018

Billie Anne Grigg – Embrace Challenges To Grow Your Bookkeeping Business

30-sec brief
Learn how to see hiccups as a motivating factor to grow your business.
EP119
EP119 · Dec 18, 2018

John Bates – How To Generate Automatic Influence

30-sec brief
Discover how to create automatic influence using the power of Neurobiology.
EP118
EP118 · Dec 11, 2018

Jennifer Walsh - Managing Your Business In Times Of Crisis

30-sec brief
Discover how the Pure Bookkeeping System can help your business.
EP117
EP117 · Dec 4, 2018

Dr. Sean Stein Smith - What Is Cryptocurrency?

30-sec brief
Learn how cryptocurrencies will affect accounting and bookkeeping firms.
EP116
EP116 · Nov 27, 2018

Jeffrey Shaw - How To Make Your Business Irresistible To Prospects

30-sec brief
Discover the importance of putting out the right branding.
EP115
EP115 · Nov 20, 2018

Ron Saharyan – Focus On Profit First in Your Bookkeeping Business

30-sec brief
During this interview, you'll discover how to be a value-based professional, how to create personal pricing and how to develop a profit first mindset
EP114
EP114 · Nov 13, 2018

Ed Kless – What Is Your Perceived Value?

30-sec brief
You'll learn what are the spiritual components to gain profit.
EP113
EP113 · Nov 6, 2018

Taunya Woods Richardson – What Are You Willing To Change For Success?

30-sec brief
Discover what you are willing to change and why.
EP112
EP112 · Oct 30, 2018

Blaine Bertsch - Cash Flow Management Tool For Bookkeepers

30-sec brief
Learn the benefits of cash flow management.
EP111
EP111 · Oct 23, 2018

Debbie Roberts – How To Speak With Your Legacy Clients

30-sec brief
Learn the steps you need to take to successfully speak with your legacy clients.
EP110
EP110 · Oct 16, 2018

Kellie Parks – Great Apps For Organized Bookkeeping

30-sec brief
Discover different technology for small and medium businesses and how it can help your accounting clients.
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Your Host

Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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