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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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EP128
EP128 · Feb 19, 2019

Stacey Brown Randall - How To Fill Your Pipeline With New Clients

30-sec brief
Discover why you need to know who your referral sources are.
EP127
EP127 · Feb 12, 2019

Cheryl Baldwin - Why You Need A Business Continuity Plan

30-sec brief
You'll learn the steps to having a foolproof continuity plan.
EP126
EP126 · Feb 5, 2019

Cindy Stradling - The Power of The Follow-Up Connection

30-sec brief
You'll learn the importance of following up with your prospects.
EP125
EP125 · Jan 29, 2019

Elaine Orr - Why Technology Is A Bookkeeper's Best Friend

30-sec brief
Learn different accounting and bookkeeping tools and software.
EP124
EP124 · Jan 22, 2019

Helen Latimer - The Importance Of Having A Coach For Your Success

30-sec brief
You'll learn the difference between what mentoring is versus coaching.
EP123
EP123 · Jan 15, 2019

Bianca & Dianne Mueller – How To Close The Generation Gap

30-sec brief
Discover how to overcome the challenge of communicating with employees from various generations.
EP122
EP122 · Jan 8, 2019

Rhamy Alejeal - How To Trust Your Employees

30-sec brief
Learn how to let your employees make decisions that you can trust.
EP121
EP121 · Jan 1, 2019

David Cristello - Big Ideas For A Successful Business in 2019

30-sec brief
Learn the concept of being 1% better a day for 72 days.
EP120
EP120 · Dec 25, 2018

Billie Anne Grigg – Embrace Challenges To Grow Your Bookkeeping Business

30-sec brief
Learn how to see hiccups as a motivating factor to grow your business.
EP119
EP119 · Dec 18, 2018

John Bates – How To Generate Automatic Influence

30-sec brief
Discover how to create automatic influence using the power of Neurobiology.
EP118
EP118 · Dec 11, 2018

Jennifer Walsh - Managing Your Business In Times Of Crisis

30-sec brief
Discover how the Pure Bookkeeping System can help your business.
EP117
EP117 · Dec 4, 2018

Dr. Sean Stein Smith - What Is Cryptocurrency?

30-sec brief
Learn how cryptocurrencies will affect accounting and bookkeeping firms.
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Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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