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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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EP109
EP109 · Oct 9, 2018

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Learn how to resolve your personal history and manage your mind.
EP108
EP108 · Oct 2, 2018

Roger Pierce – How To Stand Out With Content Marketing

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You'll discover different marketing strategies that can positively impact your profitability.
EP107
EP107 · Sep 25, 2018

Melissa Agnes – The Ultimate Roadmap To Business Invincibility

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Learn how to prevent and manage issues before they become catastrophic, with the aim of never having them become catastrophic at all.
EP106
EP106 · Sep 18, 2018

Beth Buelow – How Introverts Can Flourish In Today's World

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Discover how to create empowered, productive environments where introverts can flourish.
EP105
EP105 · Sep 11, 2018

Jennifer North – Why You Need The Risk Management Checklist

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You'll learn the list of key mistakes to avoid.
EP104
EP104 · Sep 4, 2018

Traci Yates – Tips From A Former Corporate Controller

30-sec brief
Learn tips on saving companies money and improving their efficiency through automation.
EP103
EP103 · Aug 28, 2018

Cindy Stradling – The Sales Edge to Help Your Bookkeeping Business

30-sec brief
Discover the keys to lasting resilience.
EP102
EP102 · Aug 21, 2018

Nancy Gwynne-Vaughan – Great Apps To Improve Your Bookkeeping Business

30-sec brief
Learn different apps in the industry that can help small and medium businesses.
EP101
EP101 · Aug 14, 2018

Laura Vanderkam – Feel Less Busy While Getting More Done

30-sec brief
You'll learn how to spend your hours more meaningfully, regain enormous amounts of wasted time, and live an improved life.
EP100
EP100 · Aug 7, 2018

Roger Knecht - How To Make Your Bookkeeping Business More Profitable

30-sec brief
You'll learn the tools you can use to take advantage to help your business.
EP99
EP99 · Jul 31, 2018

Mark Bowden - How Your Body Language Affects Your Business

30-sec brief
You'll discover what are the two types of body language and how they influence people.
EP98
EP98 · Jul 24, 2018

Andrew Argue - How To Strengthen Your Sales & Marketing Skills

30-sec brief
EP98: Andrew Argue - How To Strengthen Your Sales & Marketing Skills
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Your Host

Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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