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The Successful Bookkeeper Podcast

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Twelve years of conversations with the bookkeepers who built it — every episode and article, instantly searchable and answered in their words.

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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Page 35 of 47
EP148
EP148 · Jul 9, 2019

Frances Ferguson - How To Take Care Of Your Mental Health

30-sec brief
Discover the importance of saying no and setting limits on how much time to work.
EP147
EP147 · Jul 2, 2019

Cora Lee Dunbar - Startup Tips For Your Bookkeeping Business

30-sec brief
Discover business startup tips such as how to attract clients.
EP146
EP146 · Jun 25, 2019

Meredith Bodgas - A Work-Life Balance Guide For Moms

30-sec brief
Learn tips including why having a day-to-day checklist is key.
EP145
EP145 · Jun 18, 2019

Julie Daniluk - Healthy Habits For Your Long-Term Success

30-sec brief
Discover many health tips including the 7 foods that cause inflammation.
EP144
EP144 · Jun 11, 2019

Mike McDerment - Business Tips From FreshBooks' Co-Founder

30-sec brief
Learn many tips including how to embrace Impostor Syndrome.
EP143
EP143 · Jun 4, 2019

Teresa Slack & Connie Smith - Increasing Your Self-Worth Can Make You Profitable

30-sec brief
Learn why it's important to believe in your own worth.
EP142
EP142 · May 28, 2019

Stephen Brown - Why You Should Embrace Technology

30-sec brief
Learn where to find the technical tools and best practices.
EP141
EP141 · May 21, 2019

Lisa Campbell - How A Positive Mindset Impacts Your Business

30-sec brief
Discover the importance of surrounding yourself with like-minded people.
EP140
EP140 · May 14, 2019

Steve Chase – Why Keeping Up With Technology Is Important

30-sec brief
Discover creative ways to get your services noticed in the marketplace.
EP139
EP139 · May 7, 2019

Jean Kristensen – How To Attract Government Contract Funding

30-sec brief
Learn why it's important for small businesses to be working with a bookkeeper to be ready for potential government contracts.
EP138
EP138 · Apr 30, 2019

Mark Wickersham – Effective Pricing Tips for Bookkeepers

30-sec brief
Learn the different phases of value conversations and the fact finding process.
EP137
EP137 · Apr 23, 2019

Jeff Cates - Is Bookkeeping Dead?

30-sec brief
Learn how to have a transformational impact on your customers.
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#258 · 6577bc8 · 2026-10-30T15:38:47.000Z