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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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EP145
EP145 · Jun 18, 2019

Julie Daniluk - Healthy Habits For Your Long-Term Success

30-sec brief
Discover many health tips including the 7 foods that cause inflammation.
EP144
EP144 · Jun 11, 2019

Mike McDerment - Business Tips From FreshBooks' Co-Founder

30-sec brief
Learn many tips including how to embrace Impostor Syndrome.
EP143
EP143 · Jun 4, 2019

Teresa Slack & Connie Smith - Increasing Your Self-Worth Can Make You Profitable

30-sec brief
Learn why it's important to believe in your own worth.
EP142
EP142 · May 28, 2019

Stephen Brown - Why You Should Embrace Technology

30-sec brief
Learn where to find the technical tools and best practices.
EP141
EP141 · May 21, 2019

Lisa Campbell - How A Positive Mindset Impacts Your Business

30-sec brief
Discover the importance of surrounding yourself with like-minded people.
EP140
EP140 · May 14, 2019

Steve Chase – Why Keeping Up With Technology Is Important

30-sec brief
Discover creative ways to get your services noticed in the marketplace.
EP139
EP139 · May 7, 2019

Jean Kristensen – How To Attract Government Contract Funding

30-sec brief
Learn why it's important for small businesses to be working with a bookkeeper to be ready for potential government contracts.
EP138
EP138 · Apr 30, 2019

Mark Wickersham – Effective Pricing Tips for Bookkeepers

30-sec brief
Learn the different phases of value conversations and the fact finding process.
EP137
EP137 · Apr 23, 2019

Jeff Cates - Is Bookkeeping Dead?

30-sec brief
Learn how to have a transformational impact on your customers.
EP136
EP136 · Apr 16, 2019

Sarah Palmer - Bookkeeping Business Tips You Should Know

30-sec brief
Discover many bookkeeping business tips including the process of hiring an employee.
EP135
EP135 · Apr 9, 2019

Kelly Paxton - How To Avoid Pink Collar Crimes

30-sec brief
Learn different ways that bookkeepers and their clients can avoid Pink Collar Crimes from happening.
EP134
EP134 · Apr 2, 2019

Karl Kremer - Let Your Bookkeeping Business Do The Work

30-sec brief
Learn strategies and systems that help achieve faster results.
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Your Host

Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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