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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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EP169
EP169 · Dec 3, 2019

Helina Patience - Why You Should Systemize Your Workplace

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EP169: Helina Patience - Why You Should Systemize Your Workplace
EP168
EP168 · Nov 26, 2019

Lauren Handel Zander - How To Rewire Your Mindset For Success

30-sec brief
EP168: Lauren Handel Zander - How To Rewire Your Mindset For Success
EP167
EP167 · Nov 19, 2019

Dr. Ivan Misner - Attract The Right People To Your Life & Business

30-sec brief
EP167: Dr. Ivan Misner - Attract The Right People To Your Life & Business
EP166
EP166 · Nov 12, 2019

Shep Hyken - Focus On Your Client’s Experience

30-sec brief
EP166: Shep Hyken - Focus On Your Client’s Experience
EP165
EP165 · Nov 5, 2019

Guy Pearson - Why Efficiency Is One Of The Keys To Your Success

30-sec brief
During this interview, you'll discover the importance of delivering more value, how to improve efficiency at work & why you should invest in your business.
EP164
EP164 · Oct 29, 2019

Alisha Thomas - How To Find Creative Business Clients

30-sec brief
EP164: Alisha Thomas - How To Find Creative Business Clients
EP163
EP163 · Oct 22, 2019

Eric Burgmaier - The Power of Having A Bookkeeping Business Niche

30-sec brief
EP163: Eric Burgmaier - The Power of Having A Bookkeeping Business Niche
EP162
EP162 · Oct 15, 2019

Sal Rezai - Success Is On The Other Side Of Your Comfort Zone

30-sec brief
EP162: Sal Rezai - Success Is On The Other Side Of Your Comfort Zone
EP161
EP161 · Oct 8, 2019

Lee Caraher - How To Have Loyal Millennial Staff

30-sec brief
EP161: Lee Caraher - How To Have Loyal Millennial Staff
EP160
EP160 · Oct 1, 2019

Abbey Louie - How To Create A Healthy Workplace

30-sec brief
EP160: Abbey Louie - How To Create A Healthy Workplace
EP159
EP159 · Sep 24, 2019

Hector Garcia - How To Improve Your Marketing

30-sec brief
EP159: Hector Garcia - How To Improve Your Marketing
EP158
EP158 · Sep 17, 2019

Dr. Mark Burhenne - How To Improve Your Sleeping Habits

30-sec brief
EP158: Dr. Mark Burhenne - How To Improve Your Sleeping Habits
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Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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