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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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EP181
EP181 · Feb 25, 2020

Trevor Blake - How Embracing Change Can Benefit Your Business

30-sec brief
EP181: Trevor Blake - How Embracing Change Can Benefit Your Business
EP180
EP180 · Feb 18, 2020

Blake Oliver - The Power of Setting & Revisiting Your Goals

30-sec brief
EP180: Blake Oliver - The Power of Setting & Revisiting Your Goals
EP179
EP179 · Feb 11, 2020

Justine Lackey - How To Keep Your Staff Happy & Productive

30-sec brief
EP179: Justine Lackey - How To Keep Your Staff Happy & Productive
EP178
EP178 · Feb 4, 2020

Rachel Fisch - What Do You Want Your Legacy To Be?

30-sec brief
EP178: Rachel Fisch - What Do You Want Your Legacy To Be?
EP177
EP177 · Jan 28, 2020

Nancy Gwynne-Vaughan - When Should You Fire Your Bookkeeping Clients?

30-sec brief
EP177: Nancy Gwynne-Vaughan - When Should You Fire Your Bookkeeping Clients?
EP176
EP176 · Jan 21, 2020

Heather Townsend - How To Attract Prospects & Business Partners

30-sec brief
EP176: Heather Townsend - How To Attract Prospects & Business Partners
EP175
EP175 · Jan 14, 2020

Kirk Simpson - Why You Should Have Empathy For Your Clients

30-sec brief
EP175: Kirk Simpson - Why You Should Have Empathy For Your Clients
EP174
EP174 · Jan 7, 2020

Nick Sinclair - The Power of Having A Global Team

30-sec brief
EP174: Nick Sinclair - The Power of Having A Global Team
EP173
EP173 · Dec 31, 2019

David Leary - Business Insight For Your Success In 2020 & Beyond

30-sec brief
EP173: David Leary - Business Insight For Your Success In 2020 & Beyond
EP172
EP172 · Dec 24, 2019

Danielle Gadoury - How To Get Accountant Client Referrals

30-sec brief
EP172: Danielle Gadoury - How To Get Accountant Client Referrals
EP171
EP171 · Dec 17, 2019

Michael Braun - Listening To Prospects Can Power Your Success

30-sec brief
EP171: Michael Braun - Listening To Prospects Can Power Your Success
EP170
EP170 · Dec 10, 2019

Kreg MacPhee & Bradley Rougeau - Why Time Tracking Is Vital For Your Efficiency

30-sec brief
EP170: Kreg MacPhee & Bradley Rougeau - Why Time Tracking Is Vital For Your Efficiency
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Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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