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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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EP193
EP193 · May 19, 2020

Femke Hogema – How To Become A High-Priced Advisor

30-sec brief
Femke Hogema is the founder of Healthy Finance and the author of the bestselling book, The Profit Advisor: The new role of accountants and bookkeepers.
EP192
EP192 · May 12, 2020

Chris Spurvey – What You Need To Know About Sales Conversations

30-sec brief
Chris Spurvey is also an entrepreneur, keynote speaker, podcast host and the author of the book, It's Time to Sell: Cultivating the Sales Mind-Set.
EP191
EP191 · May 5, 2020

Shrad Rao – Why You Need To Adapt To Scale Your Business

30-sec brief
Shrad Rao is the co-founder and CEO of Wagepoint, which simplifies the function of payroll to help small business owners while staying compliant with federal, state, and local payroll regulations.
EP190
EP190 · Apr 28, 2020

Teresa Slack - What You Need To Know About Pure Bookkeeping

30-sec brief
Teresa Slack is a Pure Bookkeeping licensee who will share how the Pure Bookkeeping System positively changed her virtual bookkeeping business forever.
EP189
EP189 · Apr 21, 2020

Yoseph West - A new banking experience that will make you smile

30-sec brief
Yoseph West's company Relay Financial is making banking easier during this interesting time which is going to make you and your clients very happy.
EP188
EP188 · Apr 14, 2020

Lisa Campbell - How To Pivot Your Business For Greater Success

30-sec brief
Lisa Campbell is a living example of how to transition from being a bookkeeper into a successful advisor.
EP187
EP187 · Apr 7, 2020

Kelly Phillips - Finding Trusted Info During These Unique Times

30-sec brief
Many things are closed or in lockdown and some bookkeepers don't know where to go for credible tax information during this tax season. According to our guest today, technology plays an important role as a great source of information in helping us do things efficiently while working remotely.
EP186
EP186 · Mar 31, 2020

Robbie Randall - Why It's Crucial to Choose The Right Technology

30-sec brief
EP186: Robbie Randall - Why It's Crucial to Choose The Right Technology
EP185
EP185 · Mar 24, 2020

Analia Martinez - Why Improving Your Workflow is Vital

30-sec brief
EP185: Analia Martinez - Why Improving Your Workflow is Vital
EP184
EP184 · Mar 17, 2020

Jamie Shulman - How To Sell Your Bookkeeping Business

30-sec brief
EP184: Jamie Shulman - How To Sell Your Bookkeeping Business
EP183
EP183 · Mar 10, 2020

Lisa Channell - Part 2 - How To Price Your Bookkeeping Services

30-sec brief
EP183: Lisa Channell - Part 2 - How To Price Your Bookkeeping Services
EP182
EP182 · Mar 3, 2020

Lisa Channell - Part 1 - How Finding A Mentor Can Power Your Success

30-sec brief
EP182: Lisa Channell - Part 1 - How Finding A Mentor Can Power Your Success
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Your Host

Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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