EP189: Yoseph West - A new banking experience that will make you smile

Michael Palmer: they would often call out that, "Hey, I actually don't think this part of the product makes sense," or, "I don't think it would necessarily work for your business." And by doing that, it was like this amazing thing that, number one, showed vulnerability, number two, built trust, and actually progressed the conversation towards something that would deliver value. And so when you really care about the customer and when you really care about helping the customer win, kind of magical things can happen. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com. The proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be a fantastic one. Our guest is the co-founder and CEO of Relay Financial, which is a digital business banking solution. Yusuf West, welcome to the show. Thanks, Michael. Super excited to be here. Hey, it's great to have you. And I'm excited about this episode, disrupting the financial services industry, which is, I mean, amazing and exciting. And I'm looking forward to sharing that story with our listener. Me too. Let's do it together. Beautiful. Beautiful. I like the sound of that. Well, that is an interesting point. Our listeners are actually going to be a part of this disruption. And so they get to participate, which is pretty cool as well. So before we get into all of that, uh, Yusuf, tell us about your career journey leading up to this point so we can get to know you.

Yoseph West: Yeah. So I'll give you the 60-second bio. Started kind of out of school, started this small company that was like, it's basically like a stock analysis engine. So you'd be like, okay, I want to know if Microsoft's a good stock to buy and you'd plug it into our little system and we'd spit out reports that kind of. Launched us into an acquisition with Wave Accounting, or I guess they became Wave Apps. And so we spent a year there and then kind of found, found my way into joining Hubdoc as like the third employee when they were zero in revenue. Spent like 4.5 years there, helped scaling it up to like 80 people across Toronto, Sydney, and London. Built out like a global marketing function, had a