EP278: The Successful Bookkeeper Year-In-Review Show! Part 2

Speaker C: Now I'm a very different person to the person I was when I started my bookkeeping business, and I'm proud of that. It's a great place to be. So don't stay in your comfort zone. Look for every opportunity. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back to The Successful Bookkeeper and Happy New Year. It is 2022, and I hope your holidays were fun and safe and you had lots of opportunity to spend time with the people you love doing the things that you love to do. This is part 2 of our year in review with our terrific bookkeeping panel composed of Debbie Roberts, Katrina Ersmann, Julie Watson, Jessica Fox, and Teresa Slack. We'll chat about strategies that they use to give them the results that they got in 2021 and so much more. So, let's get to it. We've talked a little bit about surprises, setbacks, heartwarming stories, heartbreaks. I'd like to know what's worked in your businesses in terms of the strategies that you've applied Uh, what, what was creating the results for you in 2021? The biggest results for me have been the seeds that I planted in creating content. It still shocks me to this day how a video that may have taken me 3 minutes to record or a blog post that I may have spent 20 minutes writing and posted years ago are generating a steady stream of leads and new clients. Every week. And I hope that this inspires listeners to stop overthinking. You have valuable information that you can share. It doesn't need to be fancy or flashy. Just a few minutes to give that golden nugget that those that need you will be like, wow, they know their stuff. I am going to call them up.

Speaker F: That's great, Jessica. That's awesome. That's awesome. It's very inspiring too. A similar activity that I recently did was just a quick, simple blog post in a Facebook group with a referral to, you know, would you like a copy of this productivity video? And I wasn't sure how it would go, if it would just have crickets, if it was useful for anybody, and the post just went off and I had probably over 300 people request the video. So it's an opportunity to put something that you do know out there, and it was just a short little