EP230: Veronica Sagastume - How To Use Social Media Marketing To Attract Bookkeeping Clients

Michael Palmer: If you want to scale your business in the online space, you have to get known. You have to start the conversation and continue the conversation because social media or content creation, content marketing, it's a long game. It is not something that happens overnight. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back to The Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be a fun one. Our guest is a consultant and strategist who helps accounting and bookkeeping and tax business owners use social media and digital marketing strategies to expand and grow their businesses from offline to online. Veronica Sagastume, welcome to the podcast. Hi, Michael. Thank you for having me. I am so thrilled to be here. I can't wait to share some of these tips, hacks, and best practices with your listeners. I am as well. And I mean, if there was ever a time to talk about something like online, I mean, people are gonna be like, enough with the online already. Uh, but this is— oh, this has been a big opportunity for the last 20 years. It's still a massive opportunity. It's like, you know, the gold rush is still the beginning days of the gold rush of being able to be online and find people online and market your business online and connect with people online and work online. I mean, it just goes on and on and on. So Veronica, I'm excited about getting into some of this with you and sharing this with our listeners. But before we do that, tell us a little bit about you and your career journey leading up to this point.

Veronica Sagastume (Feb 2): Uh, yeah, thank you. Thank you for asking that. So I went the traditional route, like many people, you know, go to school, go to college, get your degree and start climbing that corporate ladder. That everybody encourages you when you're in your university days. And I did that. I am actually— I live in Northern California, so I would— I always stayed right between San Francisco Bay Area and the Silicon Valley. And that's where my career really started after college. And I would say heading towards that startup phase, aggressive growth type of companies, I