EP 344 Feb 2, 2023 9:00:00 AM

EP344: Spotlight - Nadia Rodriguez - Advisory Bookkeeping: How To Communicate Your Value

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30-second brief
Most bookkeepers are already giving advisory — they just aren't getting paid for it. That's the tension Nadia Rodriguez, senior tax analyst at Intuit and CPA, unpacks in this Spotlight episode with Louie Prosperi. She shares how to stop handing out expertise for free in casual client chats, and how to install systems around structured advisory meetings, subscription pricing, and bundled packages your clients actually understand. Plus, the tax record-keeping moves bookkeepers should flag before year-end — not after. If you've ever finished a client call thinking "I just gave away an hour of strategy," this one's worth your commute. Listen now.

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Show notes

“They depend on us to relate to them important information on how to minimize tax, how to reach their financial goals. If we do it in a more structured way, our clients are going to see the value in that expertise.”
- Nadia Rodriguez
  
Expanding your bookkeeping business to include advisory capacity is scary for many. We are our own worst enemies when it comes to self-belief and self-confidence. But consider this... how many times have you been talking with a client, answering all of their questions in a fun and relaxed way only to realize later that it took you years of training and trial and error to get to the result?
 
Nadia Rodriguez, a Senior Tax Analyst Programmer at Intuit, is this spotlight episode's special guest. She speaks to the way bookkeepers are sitting on a huge wealth of knowledge they aren’t pricing for, how to communicate your value to your clients and the importance of building networks that keep you on the cutting edge of bookkeeping best practice.
 
If you are finding yourself giving everything away for free, charging by the hour or feeling trapped patching sinking ships in the minefield that is compliance work then this episode will help you start to leverage your knowledge and skills to assist your clients in avoiding those troubled waters and chart a better course to achieving their financial dreams.
 
During this interview, you'll learn...

  • The value of pricing for your worth, not just your time
  • How to create the capacity to grow your business
  • The importance of building strong bookkeeping networks

Click here to find out more about Nadia.
 
Visit this link if you want to gain access to Intuit’s vast resource bank.
 
Time Stamps
       
01:37 - Nadia talks about her career journey
05:23 - Getting to grips with advisory services
09:22 - Separating the solution
11:27 - Creating the capacity to grow
13:52 - Growing your network
15:46 - Tax strategies for bookkeepers
23:25 - Finding a suitable billing model
26:35 - Bookkeeping in real-time

Full transcript

EP344: Spotlight - Nadia Rodriguez - Advisory Bookkeeping: How To Communicate Your Value
EP 344