EP 340 Jan 12, 2023 9:00:00 AM

EP340: Spotlight - Jennie Moore - Owning The Awkward Conversation: How To Articulate Your Value

with Spotlight

Jump to 0:00 — arriving from Ask the Show

30-second brief

Jennie Moore lost a $12,000-a-year client — and when she worked up the courage to ask why, the answer stung: "How can you fix our problems if you haven't fixed your own onboarding?" In this Spotlight episode, the Ignition partnership manager and 17-year bookkeeping business owner joins host Louie Prosperi to unpack the awkward conversations most bookkeepers avoid — the ones costing the average firm $36,000 a year. You'll hear how Jennie installs systems around scope creep, trains her team to "Slack Slap Jennie," and turns out-of-scope work into a reward instead of a resentment. Listen now before your next client asks for one more thing.

Ask about this episode

Get instant answers with citations — powered by Ask the Show.

Show notes

“The first thing to becoming successful is defining who you want to work with, who is your ideal client?”
- Jennie Moore

Welcome back to another Successful Bookkeeper Spotlight session with your host, Louie Prosperi.

Our lives revolve around conversation, we hope that all of our interactions will be good, but often, this is not the case. Differences of opinion, expectation, and understanding can lead to some really uncomfortable conversations.

Not wanting conflict can often paralyze us, freezing us into doing work or continuing to do work we never agreed to do. Scope creep is going to happen, but what is important is how we deal with it. Allowing our clients to change the scope on a whim is going to cost you thousands of dollars a year, not to mention leave you feeling potentially resentful and burnt out.

Jennie Moore, owner of Moore Details, and partnership manager at Ignition is this spotlight episode’s featured guest. She has spent her career helping people have awkward conversations, set boundaries, and learn to articulate their worth. She speaks powerfully about finding the fun in your bookkeeping business, embracing mistakes, and communicating value.

If you are struggling to set the scope at the beginning of your client relationships, feeling unable to express your worth despite helping your clients become more profitable, or would just like to learn how to speak about yourself with more confidence and courage, then this is the episode to shift unhelpful and negative mindsets into positive and courageous ones.

During this interview, you'll learn...

The value of owning the awkward conversation to articulate your worth
How to embrace a digital mindset in your bookkeeping business
The importance of being clear about the scope of your services

Click here to find out more about Jennie.

Connect with her on LinkedIn and Twitter.

SPECIAL OFFER for Successful Bookkeeper listeners - Get 50% off Ignition Pro or Scale for 3 months! Find out more HERE!

Time Stamps

01:47 - Jennie talks about her career journey
03:05 - Balancing the personal and professional
05:48 - Influencing product by following our passions
08:28 - Being a part of something you love
10:06 - Learning from our mistakes to create success
15:01 - Out-of-scope work is a profit killer
22:12 - Setting your standards from the start
24:48 - Embracing the digital mindset
29:10 - Finding the right automatized services for your bookkeeping business
35:28 - Owning the awkward conversation

Full transcript

Michael Palmer: So that's the first thing to becoming successful is defining who you want to work with. Who is your ideal client? Because if you're taking on several clients, different mediums, it gets— your conversations start getting very awkward, your tech stack gets very awkward, and your profit line starts getting really awkward as well. You're listening to the Spotlight Edition of The Successful Bookkeeper with your host, Louie Prosperi. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back. Welcome back to the Successful Bookkeeper Podcast. I am Louis Prosperi. Today's spotlight episode is going to be amazing. I am very, very excited to have our guest as the partnership manager of Ignition and the bookkeeper extraordinaire herself, the owner of Moore's Detail, which is now going on its 17th year, which is amazing. Welcome, Jenny Moore, to the show. Oh, well, thank you, Louis. Yes, I'm very excited to be here with my fellow bookkeepers. And yes, today is going to be quite the conversation. It's something I'm quite passionate about and I can't wait to get started. So thank you for having me today, Louis. Fantastic. Now, just in case some of our listeners don't know all about Jenny, which I know some might not know, most of them probably do, is tell us a little bit about your career path, like how you started in bookkeeping, What made you start Moore's Details and why you wanted to then take on two jobs at the same time? Right. Oh, yes.

Spotlight: Well, one is I'm a firm believer in always following my passion. So that's, that's really the guiding light. But if I were to, you know, show a little bit of my ego right now, what's led me to be here today is with my practice starting almost 17 years ago, I was in a corporate finance job in the auto automotive industry, very sort of stressful. And when I became a mother, I knew that I needed to be closer to home. And I thought, hey, let's start a bookkeeping business from home with a baby because that's got to be easy. It wasn't, right? If any of you are thinking about this right now, reach out to me on LinkedIn and I will help you. Well, let's actually start with that. Actually, I know we haven't finished, but that is a great topic because it I don't know from

Read the full transcript

Members get full transcripts of every episode, plus unlimited Ask the Show questions across 500+ conversations with world-class bookkeepers.

Become a member

EP340: Spotlight - Jennie Moore - Owning The Awkward Conversation: How To Articulate Your Value

EP 340

EP340: Spotlight - Jennie Moore - Owning The Awkward Conversation: How To Articulate Your Value

Ask about this episode

Show notes

Full transcript

Read the full transcript

Related episodes

Bernadette McClelland - Embrace Adversity To Fuel Your Success

Justin Atherton - The Clarity Advantage Most Bookkeepers Ignore

David Homan - Why Networking Feels Broken & What Actually Works - Part 2

David Homan - Why Networking Feels Broken & What Actually Works - Part 1