EP294 - Spotlight - Anita Koimur - Automating Data: Why You Should Embrace The Cutting Edge of Innovation

Michael Palmer: Talk to people and ask for someone's advice because probably people have already been through that and most likely they know the answer to your question. And you shouldn't be afraid of asking. If you have something on your mind, just go out and ask your question because people really want to help each other. That's something that I learned over the last year, I think. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be a great one because it's our first episode of our new Spotlight series. Our guest is the co-founder of LiveFlow. LiveFlow is the easiest way to connect QuickBooks to Google Sheets and keep your reports up to date without any manual work. Anita Koymour. Welcome to the show. Hi, Michael. Thank you so much for inviting me. I'm excited to be here. It's fantastic to have you. And I am looking forward to this because I'm sure connecting QuickBooks to Google Sheets is very interesting to our listeners. And so Anita, tell us a little bit about you and your career journey leading up to this point.

Spotlight: Yeah, sure. My pleasure. So as you've noted, I'm a co-founder of LifeFlow. We started the company, well, 1 year and 3 months ago, right in the midst of the pandemic. And it's been quite a journey. But before that, I had always dreamt about starting my own company. So I joined a fast-growing unicorn based here in the UK, which is called Traveloot, which is now valued at $33 billion. So I was the lucky one because I joined the company when it was very young and growing and I had a chance to build a team and commercialize the product and work with many, many businesses, big and small. And yeah, essentially I was in charge of bringing the people and defining the go-to-market strategy for one of the products. So interestingly, that was the place where I met my future co-founder. So we worked together on my product rollout to various markets and one of his markets was Nordics. So we worked on that region in Europe and we brainstormed ideas that we can help solve together because we work together really well. And