EP199: Sharon Francisco - How To Be Great At Sales Even If You Hate it

Michael Palmer: Mastering the three keys of sales. You don't have to be sleazy. It's just about building relationships. It's about positioning yourself as a knowledgeable business owner. And just remember, you've got the cookie. People don't know what you know. So having that information, you're an expert. You're listening to the Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of the Successful Bookkeeper is brought to you by PureBookkeeping.com, the proven system to grow your bookkeeping business. Welcome back. Welcome to the Successful Bookkeeper podcast. I am your host, Michael Palmer, and today's show is going to be a fantastic one. Our returning guest is a sales expert who has nearly 30 years of experience in either supporting and teaching business owners and franchisees how to sell or had sales roles herself. Sharon Francisco, welcome back to the show. Thank you, Michael. Gus, what an intro. Well, love having you. I love having you. And you're one of those guests that I'm out about and I'm talking to people and they'll often come up and say, oh, I was listening to Sharon. I just love that episode. And so every time you come back, I just know it's going to be fantastic and we're going to give so much great value to our listeners. Nice. That's good. Thank you. Yeah. Well, Sharon, for those that don't know you haven't heard one of your previous episodes, tell us just a little bit about you and how did you end up where you are today?

Sharon Francisco: Yes. Since I've spoken to you last, which is a few years ago, I think things have been busy for me like everyone else, I guess. But look, I've been working with a whole bunch of thought leaders who have inspired me to take the plunge into developing a program for people that absolutely hate sales. So as you said, I've got a background in sales and supporting business owners in how to sell whatever it is they're selling. But now I'm sort of focused right into helping accountants and bookkeepers how to sell. Because the thing that keeps coming up when I'm talking to them is how much they actually hate sales. So, look, I've just been inspired to take all the knowledge that I've taken From the last 30 years of learning and screwing up myself and putting it into a program to really help specifically accountants and bookkeepers. I love it. You