EP 229 Jan 26, 2021 9:00:00 AM

EP229: Shannyn Lee - How You Can Win The Game Of Selling

with Shannyn Lee

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30-second brief
What if selling didn't have to feel slick or pushy? This week, Shannyn Lee, Director of Coaching at Win Without Pitching, joins Michael to flip the script on sales conversations for bookkeepers. You'll hear why you're never in the business of convincing, the exact language to use when it's time to talk money (without flinching), and how value-based pricing changes who picks whom. If leads feel precious and every close feels like pressure, this episode gives you a framework to walk in as the expert — and actually enjoy the conversation. Listen before your next discovery call.

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Show notes

The game of selling.

It's definitely not about convincing a prospect to buy your service.

According to our guest today, clients come looking for expertise and help, so that should be the focus.

Shannyn Lee is the Director of Coaching for the Win Without Pitching business development training program that provides sales training for creative entrepreneurs.

During this interview, you'll learn...
 
  • How facing failure can help in your game of selling
  • Why specialization is key to a successful business
  • Why it’s important to position yourself as an expert instead of a vendor

To find out more about Shannyn, visit her website.
 
To connect with her on LinkedIn, click here.

Full transcript

EP229: Shannyn Lee - How You Can Win The Game Of Selling
EP 229