EP246: Sarah DeHaan - How To Effectively Use Facebook Ads To Promote Your Bookkeeping Business

Michael Palmer: And as I took on more clients, it was just too much work to keep up with everyone's different way of doing things. And I realized like I have to get some sort of standard so that I'm not having to learn a new method of taking care of a client every single time I get a new client. And that's, I think I started looking online for that kind of a thing. And that's when I came across the Pure Bookkeeping system. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com. The proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be a fantastic one. Our guest is the owner of Anchored Bookkeeping Service in Prince Edward Island, Canada. She's also a Pure Bookkeeping licensee. Sarah DeHaan, welcome to the show. Thanks, Michael. Thanks for having me on the podcast today. It's our pleasure. It's our pleasure. And I'm looking forward to your story. And, uh, and so before we get into all of it, Sarah, tell us a little bit about you and your career journey leading up to this point.

Okay. So I have been in the bookkeeping industry for over a decade now. I started as an executive assistant actually, and bookkeeping was part of the training and part of my role throughout my whole career. I landed a management position right out of school, actually, in finance and administration for a nonprofit organization in southwestern Ontario. And I worked with them for a couple of years and I learned a whole lot about being in management in an organization and working with a board of directors and like volunteer management and donor management, that kind of thing. And working within tight budget margins with a nonprofit. And it was just really great to be a part of something that had such a heart and walk along the journey that some of the clients that they were serving were going through. It was quite a process of healing for them, and I was just happy to be able to help out in a small way in, in their journey. And after a couple years, I relocated to PEI and started working in a SaaS company directly under the CFO. That was also a little bit admin but mostly finance, and the CFO really encouraged me to put pushed