EP506: Ron Bester - How SODA Helps You Build A Business That Runs Without You

Ad Read: The challenge is running a business is much different than having something you like to do that happens to make money. And so if you're not skilled or qualified in the world of running a business, you will make most likely a lot of mistakes that take away from your enthusiasm of running the business because the, the bakery, the plumbing shop, the guided tours in the wilderness, that's all stuff you like to do. But who orders the supplies? Who pays the bills? Who onboards clients? Who collects the money? You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com. The proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I'm your host, Michael Palmer, and today's show is going to be a solid one. Our guest is the Vice President of Client Experience at the Successful Bookkeeper Global, and this encompasses the Successful Bookkeeper, which you're listening to, the podcast we produce, Pixie, Pure Bookkeeping, the Accelerate to Advisor. Ron Bester, welcome to the show. Thank you, Michael. Happy to be here. Thanks for having me. It's great to have you, Ron. And I—

Ron Bester (December 9th 2025): a little disclaimer— Ron has joined The Successful Bookkeeper in the last year, and Ron is actually my brother-in-law. And for years I've worked with Ron. Of course, he's my brother-in-law, and I have always thought in my back of the head, if only I could have someone like Ron work in the organization, The Successful Bookkeeper, wouldn't that be great? And I'll tell you, there's a lot of years where in my mind it was never possible. It wouldn't be possible. And that's just a testament to believing in something. And the organization has grown over the years and we're able to attract a talented person like yourself, Ron. So I'm glad to have you on here and I'm so excited to share share with all of our listeners your knowledge and experience from all the things that you've done over your life. And so maybe we'll start with that and just maybe give me a little bit of a— how'd you end up doing what you're doing today? Well, when you look back at the, the evolution, I guess, of an entrepreneur's journey, working in different sides of the corporate world, The focus of