EP411: Peter Cook - The Value Of Your Business: Thinking With An End In Sight

Michael Palmer: Yeah, when people say, what do you do? Instead of saying, I'm a bookkeeper, say, I run a bookkeeping business. It's a subtle difference, but it's actually a really big shift in mindset that you're now identifying as a business owner rather than identifying through what's the work of the business. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back to Welcome to the Successful Bookkeeper Podcast. I'm your host, Michael Palmer, and today's show is going to be another fantastic episode with a guest who has been on the show many times. Recently, we had him on the show talking about The E-Myth Bookkeeper, and we had decided that it would be a great idea. I begged him and begged him to be able to go deep into each one of these chapters. And so we are back with Peter Cook. Peter, welcome back to the podcast. Thank you so much. Honored to be back again.

Absolutely. Love having you. And for listener, for you, I highly recommend if you haven't listened to the initial episode in this series, the show notes will have a link to get back to that episode. You'll learn more about Peter. And if you haven't already or don't know Peter, you can do that. And today, I was hoping that we could jump back in and go deep. What we're going to do is we're going to jump deep into several chapters of the book. And I thought it'd be great to start with the end in mind, which is one of the 7 Habits of Highly Effective People, to think always with the end in mind. And so, jumping right to the end of the book or almost end of the book is Chapter 20, which is The end is exiting, how you exit your bookkeeping business. And so Peter, tell us about that chapter and what it all means.

Peter Cook Emyth Series 2 (April 2): Yeah. So we'll kind of dig in a little bit perhaps into the, you know, how you think about the value of a bookkeeping business. But I think it's worth looking at the mindset piece. Around this and why I love talking to bookkeepers about an exit and how you think about the value of the business is because it forces, when you have that conversation, you're forced to think like an entrepreneur and a business owner rather than in Michael