EP 384 Oct 17, 2023 9:00:00 AM

EP384: Paige Papaioannou - How To Build A Business That Works For You

with Paige Papaioannou

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30-second brief
Six weeks after her first baby, Paige Papaioannou got pregnant again — and decided that was the moment to go all-in on her bookkeeping business. On this episode, Paige shares how she landed her first 10 clients with printed flyers in Miami mailrooms, why she now charges $150 to $400 an hour, and how installing systems let her take a real maternity leave with her third. If you're stuck trying to grow the "strategic" way before you've done the scrappy work, this conversation will reset your thinking. Listen now — and grab the 7x5 Marketing resources she mentions inside the Successful Bookkeeper community.

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Show notes

“Having a community to support me, it just was instrumental. It's something you can't talk to your friends and family about. They just don’t get it.”
- Paige Papaioannou

Not everything is as easy as the internet makes it seem. But thanks to the internet, there is a wealth of information and possibilities for connection with people on a similar journey to you. By being in a community of like-minded people, you can learn from the mistakes of others and support one another.

Paige Papaioannou, owner of Books By Paige, is this episode’s featured guest. She has spent her career helping businesses thrive through her expert accounting and advisory services. In her conversation with Michael, they explore what it's like to build a business that works for you, not one you are left trapped working in.

By creating systems and processes that make the work that you and your team easy to replicate, you’ll create a bookkeeping business that can run without you, that won’t shut down if you lose any staff, and can be easily scaled to accommodate increases in growth.

If you are struggling and want to move from people-driven to system-driven processes, this is the episode to get you thinking differently about the future of your bookkeeping business.

During this interview, you'll learn...

  • The value of connecting with a supportive community
  • How to build a bookkeeping business that works for you, not one you work for
  • The importance of building client relationships in your own way

To find out more about Paige, click here.

Connect with her on LinkedIn.

Time Stamps

01:47 - Paige talks about her career journey
07:22 - Juggling work/home life balance 
09:52 - Building a business that works for you
13:35 - Trusting the process 
17:04 - Do-it-yourself marketing
20:35 - Getting clients in your own way
27:08 - Looking to the future

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Full transcript

EP384: Paige Papaioannou - How To Build A Business That Works For You
EP 384