EP235: Noah Martin - Help Your Bookkeeping Clients Understand Their Numbers

Ad Read: 'Your net income has exceeded your goal for the last 3 years. I think you need a bigger goal.' The truth is she didn't know, which is just mind-blowing when you think about that. If you're a bookkeeper, right, or you're a CPA, or, or that's what you do for a living, is you look at those things like, 'Okay, that's what you made.' It's like not a big deal, but sometimes clients don't understand it. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back. Welcome back to the Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be a good one. Our guest has worked with numbers for over 20 years, analyzing both the data and the bigger story, running his own businesses and helping others make sense out of their numbers. He's a business/decision-making analyst and advisor, and he's here to help you. Noah Martin, welcome to the podcast. Well, thank you, Michael. I'm thrilled to be here. I love getting to talk to people who actually know something about numbers. Like, a lot of people I talk to are the people who don't know anything about numbers. So, it's a thrill to be able to talk to the other side a little more. Well, I'm sure you do a lot of talking because there's a lot of people that don't know their numbers. And I mean, your website, I mean, it says it all, Know Your Numbers with Noah. I mean, you're the numbers guy. So, I think it's exciting to have you on the podcast and to actually tell your story and as well help, maybe help our listeners help their clients, their small businesses be inspired perhaps to know their numbers better.

Well, Michael, you know, my wife and I started a business back in 2007, and before that I worked for large insurance companies— Aetna, UnitedHealthcare, and other large, um, entities. And then I worked for consulting companies. And so for a long time, I spent my entire life arguing about prices. For about 15 years, I would say higher, and then for about 5 years I said lower. That was my whole job. But I had fantastic amounts of information, and when I went and moved into the place where I was running a small business with my wife instead of working in these