EP318: Natalie Eckdahl - Why Having A Niche Can Save Your Bookkeeping Business - Part 2

Ad Read: It's hard to realize you may need to move on from clients. And I think sometimes people think, oh, I'm going to have to fire all my current clients and then get new clients. And no, that's not what you do. This is a process that happens over time. You maybe like look at your clients right now. I also love the 80/20 rule. So probably 20% of your clients are causing 80% of the problems. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business.

Natalie Eckdahl: Welcome back to The Successful Bookkeeper. I am your host, Michael Palmer, and I have another special treat for you this week. You're about to listen to part 2 of our interview with the founder of BizChicks, Natalie Echtel. In this episode, Natalie talks about why you should focus on niching your bookkeeping business instead of being a generalist and much, much more. Enjoy the conversation. I love some of these mindset issues. It's over the years hearing them come up, things like, like you said, bookkeepers are very caring people. I find they're very caring. They're also very curious and they want to help and they want to solve problems. And those three things can be, you know, if you see a new client, it's like, oh, I want to help them. I want to solve their problems. And figure out why it's not working or what the issue is, be very technical, get in and fix those issues. But those are counter to what you would want in your business because you wouldn't want just any client, you would want the very best client and the clients that match you. And then also, I've seen a lot of this scarcity as you mentioned where if you think about it, if I have low prices, I need lots of clients, right? And so a niche, the mentality of a niche is like, oh, there won't be enough clients because I need to charge this much, or I need to make this, have this many clients in order to make this much money, and I won't be able to do it in a niche because niche is smaller and I need bigger. And it's kind of like that Walmart idea, which is a losing game for any small, medium-sized business to play the Walmart lowest price game because it's not the business that we're in. We need few clients, charge premium, be an