EP477: Nacondra Moran - How An Ex-IRS Employee Built Bookkeeping Success - Part 2

Michael Palmer: I could take my time. That's a really big one because so many times we hire when we're in a crunch. You really want to hire before you get to that, because what happens is, is when you hire when you're in a crunch, you may end up settling or you may not pick the best fit. You're listening to The Successful Bookkeeper with your host, Mychal Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by PureBookkeeping.com, the proven system to grow your bookkeeping business. Welcome back. Welcome back to the Successful Bookkeeper Podcast. I am your host, Michael Palmer, and it is part 2 of a terrific series with the founder of Exceptional Tax Services, Nakondra Moran. In this episode, she'll dive into overcoming burnout, aligning your business with your values, and using content to attract ideal clients. All right, let's check out that conversation right now. Where did you end up with your pricing? Probably started at hourly, I'm guessing. And then how did it evolve from there? Maybe it didn't, but I'd love to hear that a little bit. Oh my gosh, when we first started, I mean, now listen, this was back in 2016. So I think my first price, I think I quoted like, I'm so embarrassed, it was like $100 a month for monthly bookkeeping, financials, reconciliation, Michael, monthly calls. Everything for you, I'm gonna pay you. To bring on, you know, to pay you to be our client. Yeah.

Nacondra Moran with Sage ad: It was ridiculous. It was really low. And then I got the scope of work and then I quickly realized that I had really underpriced and that was the most painful experience. And I had other experience after that. So now the way that we package now is a lot different. So we package by Bank accounts and transactions. Those are our main buckets. We have a base rate that we start at, and for our industry, our base rate is $420. Now, our base rate only includes up to a certain amount of bank accounts and up to a certain amount of transactions, and it doesn't have any add-ons. So add-ons would be like if you want us to invoice, if you want us to handle any payroll, like particularly like if you're using like Gusto, any contractor stuff, any, like any of that invoicing, accounts receivable, all of those types of things, those would be add-ons. And so really over the years, we have really refined