EP249: Mike Michalowicz - Create Marketing That Can’t Be Ignored

Mike Michalowicz (June 15): 'Cause now you got, you know, little Johnny pulling on mom's pant leg saying, I wanna go to McDonald's so I can get my plastic toy. So he said, what if we do Happy Meals at banks? Like, no one does that. What if that's our marketing piece? But he also noticed that the most common passenger in the car wasn't little Johnny, it was the family dog. So he said, we're gonna give out bones. They started putting Milk Bones, the only bank to do it, You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by PureBookkeeping.com, the proven system to grow your bookkeeping business. Welcome back. Welcome back to the Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be a special one. What you're about to hear is an interview I recorded with bestselling author Mike Michalowicz for the Accounting and Finance Show America's virtual conference. Mike, who is very well known for his fantastic book Profit First, has a new book coming out called Get Different: Marketing That Can't Be Ignored. We discuss how to market your business and some other great topics. Just to let you know, during this interview you may hear some mentions of dates that have already passed, so just ignore them. Alright, here's my chat with Mike. Enjoy. Hello and welcome to the Accounting and Finance Show America's virtual conference. I am Michael Palmer, the host of the Successful Bookkeeper podcast., and this episode is going to be live with the Accounting and Finance Show Americas, and we've got a tremendous guest. His name is Michael Michalowicz. He is the best-selling author of several books, including Profit First, and now his latest one, Get Different: Marketing That Can't Be Ignored. Mike Michalowicz, welcome to the show.

Ad Read: Michael, it's a pleasure to be with you. Hey, how many times Have you been somewhere like you're in a crowded area and someone's like, hey Michael, do you, do you not turn around anymore? Like, oh, I assume it's someone else. Uh, I, I know I can't. I, I always turn. Yeah, I gave up about 10 years ago. I'm not turning because, because I'm the idiot. Like, they're like, hey Michael, I turn around and I'm like, yeah, yeah. And like, oh, a different person, not you, whoever you