EP472: Michelle Quiñonez - Growing A Business That Aligns With Your Values

Ad Read: The differences between each of the roles in an accounting department, like if we were an in-house accounting department, the way my partner who's a CPA and tax preparer thinks is so different than how our junior and senior bookkeepers think, and is so different than how the controller and senior accountant that we hired thinks, and is so different from how I think when I'm handling something from a CFO or an operational perspective. So a lot of people think, well, accounting is accounting and it's all the same. And I've learned a lot about the distinct functions in each of those roles and strengths and weaknesses. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com. Bookkeeper.com, the proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I'm your host, Michael Palmer, and today's show is going to be a fantastic one. Our guest is the CEO and partner of Financial Stories Inc., Michelle Quinones. Welcome to the show. Hi, Michael. Thank you for having me. It's great to have you. And, you know, I have to say, we were talking just before we got started. I was trying to pronounce your name and I just get such anxieties. I always mess it up. But it's a lovely name when you say it correctly. But please pronounce it correctly for me one more time. Oh, sure. You did it. You did a good job. My name is Michelle Quinones. Quinones. Yes. It's beautiful. It sort of rolls nice off the tongue. Doesn't look as much from a predominantly English speaking, that would be, yeah, I would pronounce it very differently. So thank you for correcting me. And it's a lovely name. Yes, it's got some Spanish letters in there that don't exist in the English alphabet. So it's—

Michelle Quiñonez with HUB ad (May 6th 2025): That's right. I mean, they gotta make things complicated, right? Of course. Yeah. Well, Michelle, it's great to have you and I'd love to get our listener knowing a little bit more about you than just your name. So let's jump into it. I'd love to know, you know, what inspired you to start your business And how did you end up doing what you're doing today?

Ad Read: Yeah, okay, so I think it's kind of, they're interconnected and they're also twofold. How I got into