EP244: Michael Astreiko - How eCommerce Can Benefit Your Bookkeeping Business

Michael Palmer: It was quite a long path. It's not happened in one day, of course. We learned a lot, but we understood that if you want to give something to the people, we need to do a great support, especially in accounts area, especially in accounts area, just because every business is different. And that's why our support was the first part in addition to technology that was created in the company. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com. The proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be a great one. Our guest is an entrepreneur who has been in the fintech space for the past decade, focusing on online sales, accounting, bookkeeping, and business automation. He is the CEO of a successful startup called Synder, which is an automation software for making e-commerce bookkeeping an absolutely smooth experience. Michael Ostrejkow, welcome to the podcast. Thank you, Michael. Thank you for having me. And yep, hello to all the bookkeepers audience. Yes, and it's great to have you, and it's great to have an entrepreneur on the podcast. Our listeners are entrepreneurs themselves, and not only is it exciting to hear about an entrepreneur's journey, but it's also inspirational. And this one's kind of a bonus because your business actually helps our listener in their life and the work that they do in bookkeeping. So we're going to get to all of that. But before we do that, Michael, tell us about your career journey leading up to this point.

Michael Astreiko: Yep. I would be quite fast here. As it was like, uh, first of all, being a software developer. I came from this field and I worked in several companies as a developer and then I realized that I wanted, I want to build something myself and I started a service company where I was held in like a CTO role for several startups in different areas, entertainment, And somewhere in accounting, we have several clients as well. And after that, we moved to doing our own products in accounting. And at some point, we realized that doing your own products much has much more fun than just doing a service and doing custom products. Yeah. So you