EP 306 Jun 30, 2022 9:00:00 AM

EP306: Spotlight - Martin Chee - Elevating Your Bookkeeping With Automation

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30-second brief
Ever had a green light at every stage of a deal — and still walked away with nothing? That's where this week's conversation starts. Martin Chee, CFO and co-founder of Amaka, joins Michael to share how a scrappy idea about moving data between systems became an automation platform bookkeepers rely on today. You'll hear why the apps you adopt can quietly create more work, the one step most people skip before installing new software, and how to spot where your clients are actually losing time. If you're rethinking your tech stack this quarter, listen before your next client review.

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Show notes

“If the data exists digitally, the user should be able to control that information, and use it in any way they want.”

-Martin Chee

How automated are your bookkeeping processes? It can be a real challenge to keep pace with all the apps, programs, and interfaces, marketed as making a bookkeeper's life easier. This can create reluctance to engage with automated processes.

But, how much time are you wasting, manually inputting data, that could be organized with the click of a button? If you’re afraid of jumping into the automated pool, this is the episode to ease you in.

Martin Chee, CFO, and Co-founder of Amaka, talks today about the role of automation and integration in creating more efficient businesses. There is more data out there than anyone could manage by themselves. The more effectively this data is processed, the greater the insights available.

Martin’s approach is one of valuing the work as much as your time, to reduce friction points, letting you do far more work, without the equal time drain of doing it manually, creating time savings you can also pass onto your clients.

During this interview, you'll learn...

  • The value of caring for your time, resources, and productivity
  • How to collect and manage data to the best use of your clients
  • The importance of automation in creating better services

Learn more about Amaka here.

Connect with Martin on LinkedIn.

Time Stamps

1:23 - Martin talks about his career journey
6:14 - Evolving with your product
9:20 - Knowing when to pivot
11:22 - The value of automation
21:25 - Finding the right tools for your business
25:17 - Getting your time back
33:20 - Learning more about Amaka

Full transcript

EP306: Spotlight - Martin Chee - Elevating Your Bookkeeping With Automation
EP 306