EP183: Lisa Channell - Part 2 - How To Price Your Bookkeeping Services

Michael Palmer: So it's not just for the people who already understand cash flow. They're really hoping to kind of turn advisory services into something that everyone has access to. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back to The Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be a great continuation of of the one that we heard last week. Our guest is the owner of Bonfire Bookkeeping and has been a longtime member of the Successful Bookkeeper community. Lisa Channel, welcome back to the show. Back to the show in this next segment of our episode. So Lisa, we did an episode and it was just chock-full of great value, so we decided to have part 1 and part 2 for the very first time in the history. How does it feel being part of the Successful Bookkeeper Podcast history. Oh my goodness, uh, I am actually thrilled to pieces, and I think it might be a sign that I talk a lot.

Lisa Channell: Well, thank you. You, you share a lot, and that is extremely valuable. And so let's continue on with this episode in part 2 of Lisa Channel. For you, it was about coming to the realization that things had to change and you did something about it. You didn't know what that would look like, but you did something about it. You took action and you were fortunate to find the right mentor, Ron Baker. But often when the student is ready, the teacher appears. And so it might not— listener, your teacher might not be Ron Baker, but it will be a teacher when you're ready. And, you know, People often think, oh, I got to fix my pricing like it's going to happen overnight. This was 6, 7 months of continual application of thoughts, ideas, strategies. What were some of those key things that you did that, that made the biggest difference? Giving myself permission to make mistakes. That was the single, the single biggest thing that changed everything for me, because before I was working with Ron Baker, I knew about Ron Baker. So I had actually listened to the webinars that he had done. I was fascinated by the concept of package pricing, did not know how to implement it, and value pricing really tied in with the