EP161: Lee Caraher - How To Have Loyal Millennial Staff

Michael Palmer: I think my generation thought they'd be done at 50. Well, that came and went. And people are working well into their 80s now, if they're living that long. And today, if you're born today in North America, you have over a 50% chance of living to 110. So, we have to be thinking about working much longer than our history would prepare us for, right? Because financing a 30-year retirement, with healthcare in the United States, at least, you know, that's just a daunting task. And most of us in the United States are not prepared for that. So we're all going to be working much, much longer. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back to The Successful Bookkeeper Podcast. I'm your host, Michael Palmer, and today's show is going to be a treat. Our guest is the author of Millennials and Management: The Essential Guide to Making It Work at Work, as well as her most recent book, The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees. She is also the founder and CEO of Double Forte PR and Digital Marketing. Lee Karahir, welcome to the show. Thank you so much for having me. I'm so happy to be here today. Yeah, well, we're excited to have you. And we were having a little conversation, and you're a business owner. You are working with millennials, you have a lot— you've pretty much been figuring out your own lifetime loyalty from your own employees, and you've written books about it. So please tell us about your career journey leading up to this point.

Lee Caraher (Oct 8): Sure. You know, I've been in communications and public relations basically since I graduated from college, a very long time ago. And I was fortunate to find the career that made most sense for me early, early on. And have traveled through it in many different kinds of iterations. This company, Double Forte, I started almost 17 years ago, which I can't even believe, really out of a need. I thought I was going to be a communications officer at a big company. And then my mother got sick, was diagnosed with stage 4 lung cancer. She was given 3 months to live. I knew I had to be in Wisconsin where she lived. I was in San Francisco and I'm the