EP353: Karen Wickre - How To Take The Work Out Of Networking

Ad Read: I think the most important part of this kind of networking that's sort of casual and informal is staying in touch with people. Now, for small business owners, maybe it's having a newsletter or a social feed where you're posting things that are relevant and of interest to a potential audience and just putting your flag up. This is what I think about and do and talk about. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com. The proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I'm your host, Michael Palmer, and today's show is going to be a great one. Our guest worked at Google when there were just 500 employees. She was also Twitter's editorial director at one point. And she is the author of Taking the Work Out of Networking: Your Guide to Making and Keeping Great Connections. I'm honored to have Karen Wickre on the show. Hey, thank you, Michael, so much. It's great to have you, Karen, and, and such an interesting career journey talking about technology, what you've likely seen throughout your career. Very interesting. I'd love to hear a little bit of your career journey leading up to this point?

Karen Wickre (Mar 28): Sure. I've always been a writer and editor regardless of whatever job I had in the past. And my introduction to the world of technology businesses happened about 30-ish years ago. I had moved to San Francisco. I was running a nonprofit. And one of my board members hired me away from that. And he happened to be the publisher of a couple of the early personal computer magazines. You know, when personal computers were first kind of reaching the mass market, there were just, I mean, hundreds and hundreds of computer magazines. It was a world I knew nothing about. But my background in his mind lent itself to this world, even though I barely touched a computer at that point. But I have to say, once I was in the world of magazines that were reviewing software and, you know, new kinds of computers and whatnot, I found it mystifying, but also just fast-moving and interesting. And all the people in the early days were not experts, did not— I mean, nobody had years of experience, or a lot of English majors, it turned out, and that they