EP217: Joey Coleman - What You Need To Know About Customer Retention

Ad Read: And when I recognized what a huge opportunity this was to help businesses, I doubled down on the research and the study of customer retention and the focus on what should we do from the day someone says, I want to be a customer, up until the day where they are a loyal advocate for our brand. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com. The proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be a very important one. Our guest is the author of Never Lose a Customer Again and a speaker who helps organizations retain their best customers and turn them into raving fans. Joey Coleman, welcome to the podcast. Oh, Michael, thank you so much for having me. And thanks to everybody who's tuned in to listen to our conversation. I am beyond excited to chat, which I know for maybe an outsider thinking about Joey's beyond exciting, beyond excited to talk to bookkeepers. Folks, I am, and here's why. This has actually been a pain point for me in my own business and career. I so value the work that a quality bookkeeper can deliver to a business. And I'm excited to help your listeners grow and continue to develop their businesses because I think this is a sweet spot in the business space that, uh, has huge potential and huge opportunity. Well, that is super exciting. Listener, you have an advocate that's going to help you. You do.

Joey Coleman: I mean, what a surprising, moment, Joey, to have you on the podcast. Number one, we're excited to have you just for who you are and what you do and what you stand for. But as well, the Successful Bookkeeper Podcast and Pure Bookkeeping and what we're trying to do is elevate the brand of bookkeepers around the world because we really know the value that it brings to small business owners, medium-sized business owners when they have a great bookkeeper. Game changer. This is what makes our communities thrive is when we have businesses thriving, the communities thrive. So, Joey, I'm so excited that you're with us on this. Well, I am thrilled to be here and thrilled to follow in the footsteps of so many of the other great guests you've had. I'm a friend of