EP240: Joe DiSanto - Part 1 - How To Be A CFO For Your Bookkeeping Clients

Michael Palmer: The bookkeeping is like this really important practice because it essentially unearths all the valuable data, data that you need to analyze your company. So if you didn't do, you know, if there at least wasn't a partner in a company that was doing that, like that would make me nervous, you know, and I just happened to be that person who one liked doing it and, you know, was capable of doing it. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com. The proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be a fun one. Our guest is a former owner of a Los Angeles-based multimillion-dollar production company and is now the founder of a finance business and real estate firm called Play Louder. Joe DeSanto, welcome to the show. Hi there. Thanks, Michael. Thanks for having me, man. It's great to have you. It's great to have you. And you know, you had sent some information about what you do and your perspective of the industry and working with small business owners and positioning your services. And it just absolutely blew my mind. I'm really looking forward to the conversation and I know our listener is going to love it as well. But before we get into all of it, Joe, tell us about your career journey leading up to this point.

Joe Disanto Part 1: All right. Well, I was born on September 4th, 1975. Um, no, it was, uh, let's see, I, my career up to this point has been predominantly in the kind of entertainment advertising spaces up until about 2 years ago. I was in Los Angeles for about 20 years and, uh, owned with some partners, with my partners and friends, both a post-production company and then subsequent to that, a production company as well. And we did work mainly for— well, not mainly, I guess a combination of advertising, like making television commercials, the film business, so making films and documentaries, making television shows, and then, you know, all other assorted media. I like to call it some music videos. I mean, there's so much media online now, obviously. So getting into making, you know, whatever media for brands or entertainment-related media to live online was much