EP492: Jess Jensen - How To Differentiate Your Business Through Storytelling - Part 2

Michael Palmer: I think just having the courage to allow some of that to come through publicly is your differentiator and will in fact, again, build trust, open doors to sales conversations, and draw future customers to you. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back to The Successful Bookkeeper Podcast. I'm your host, Michael Palmer, and today is the finale of a two-part series with Jess Jensen. In the last episode, we explored why your personal story is the most powerful marketing tool you have. Now we're getting into the how. Jess lays out a clear framework you can follow step by step to build a digital presence that feels human, consistent, and completely doable, even if you've never posted before. Let's check out that chat right now. So one of the easier ways to kind of just dip your toe if these territories, these platforms feel a little intimidating is obviously you wanna be following folks that are relevant to your industry and your interests, but then start to just put a little comment, a little one sentence, two sentence, not just a like. That's the easy thing to do. Anyone can do that. Actually write a little sentence in there. And what's gonna happen is A, and from the social media standpoint, the algorithm's gonna see that you're getting active and it's gonna start feeding you more of those people's posts. Those. And B, it's going to also elevate anything you publish because again, it's going to recognize, oh, this person's here to play. They're here. And that's all good. But like I said earlier, from a qualitative standpoint, it's going to illustrate to people that you're connected to that you actually want to build trust and relationship. And that's a huge community gift that you can give.

Jess Jensen with Dext ad: Wow. It's so amazing and brings up just some connecting of the dots for me, which is that commenting, right? It's like put something out there and you never comment. Someone puts a comment, the person who posted it never comments on it. It's like it just feels like it's not real or never really put words to it, but it's missing something, right? It's like, oh, look, this got 3 likes. Okay, well, if