EP491: Jess Jensen - How To Differentiate Your Business Through Storytelling - Part 1

Jess Jensen with Dext ad: people are interested in other people. So you can talk about your practice or where you see perhaps the industry going down the road, but from a point of view that is informed and experienced and maybe has a little bit of vulnerability woven in. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by PureBookkeeping.com, the proven system to grow your bookkeeping business. Welcome back to The Successful Bookkeeper Podcast. I'm your host, Michael Palmer, and today We're kicking off the first of a two-part series with Jess Jensen, who's helped leaders at Microsoft, Qualcomm, and now small business founders across North America build their digital presence. In part one of this two-part series, we unpack the why behind personal storytelling and how it can differentiate you in a sea of sameness. Let's dive into that conversation right now. The co-founder of Copilot Communications, Jess Jensen, Jensen, welcome to the show. Thank you for having me, Michael. It's great to have you, Jess. And you know, you've worked with some big brands, and now you're working as a co-founder in your own business. I'm sure it's a very interesting journey. Let's tell our listener a little bit about how you ended up doing what you're doing.

Ad Read: Sure. Copilot's a Portland-based advisory. I work with executives and founders to develop a clear and confident voice online, specifically in digital spaces like LinkedIn and podcasting. Okay. Uh, two of my favorites. But a lot of the work I do now really is steeped in, as you mentioned, this sort of 20-year history that I have inside, um, these fairly large organizations, folks like Adidas, Microsoft, uh, Qualcomm, and Nestlé. So I sort of traversed, uh, three different industries, consumer packaged goods with Nestlé, footwear and apparel, kind of the athletic space with Adidas, and then, um, the last 13 10 years of my career were really in the tech, both B2B, B2C industry. So all throughout the, the red line that kind of threaded that career was digital marketing, social media, and executive communication. So all always in those roles, just doing it in different verticals. Okay. Wow.

Yeah. Yeah. And I, I mean, I pulled a lot from those experiences, obviously in the beginning