EP155: Jeremy Miller - Why Your Business Name Is Important

Jeremy Miller (Aug 27): So if you are a bookkeeper, being able to explain who you are, what you do, and who you serve clearly, cleanly, succinctly, and in the language of your customers, and ideally in 10 words or less. If you can do that simple statement, then that's gonna do more for your brand and your marketing than anything else, because you can go to a networking event, introduce yourself, and someone will immediately get it. You don't need a fancy elevator pitch or something that's gonna make someone laugh or pause. You just want someone to understand who you are. And if we're able to do that, then all of your other marketing gets better. Your website gets better, your advertising gets better, your PR gets better, your networking gets better. So I call that simple clarity, which is the ability to describe who you are, what you do, who you serve in 10 words or less. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back to Welcome to the Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be a great one. Our guest is a brand strategist and bestselling author of the book Sticky Branding. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand. He's also a friend of mine, Jeremy Miller. Welcome to the show, Michael. It is an absolute pleasure to be here.

Well, it's great to have you, and I'm excited. I'm excited about having you on the show and sharing everything, you know. I mean, we could probably go in a million different directions, but I'm also excited to be you sharing your brand new book that's coming out as well. Exciting times for you. But before we get into all of that, Jeremy, please share a little bit about you, who you are, and what led you to being a brand expert. Sure, well, a pleasure. So I help companies and individuals grow their brands. That's fundamentally what my business Sticky Branding is all about. We provide actionable ideas, tools, services, books, and resources to give you what you need to stand out, attract customers, and ultimately grow your brand. And I got into this world through an unexpected or an unplanned