EP 489 Sep 2, 2025 9:00:00 AM

EP489: Jenny Groberg - Turning Small Steps Into Big Wins - Part 2

with Jenny Groberg

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30-second brief
"I will not lose good employees because of a bad client." That's Jenny Groberg, founder of BookSmarts Accounting, in part two of her conversation with Michael. She walks through how she moved from $25-an-hour work to a subscription model with a $500 monthly minimum, why she fired a $15,000-a-month client, and the exact moment she knew hobby employees had to go. If you're ready to install systems around pricing, client fit, and protecting your team, this one gives you the playbook. Listen to episode 489 now.

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Show notes

“ I think it's important that you go for it. You imagine what that looks like. I didn't go into this with the intention of having a big company. It happened one employee at a time. How do you get the 30 employees? Well, start with one.”
-Jenny Groberg

In this episode, we wrap up a two-part conversation with Jenny Groberg, founder of BookSmarts Accounting and Bookkeeping, where she shares how she turned a small team into a high-performing force, overcame personal challenges, and scaled her business to seven figures.

In this episode, you’ll learn…

  • Raising expectations & setting clear boundaries
  • How to delegate effectively to focus on growth & leadership
  • Adopting subscription pricing to streamline billing & boost cash flow

To learn more about Jenny, click here.

Connect with her on LinkedIn.

Time Stamp

00:01 – Transition from hobby employees to a committed team
03:55 – Personal recovery journey & building a supportive culture
05:30 – Giving back through scholarships, donations & teaching
12:36 – Shift to subscription pricing & improved cash flow
21:00 – Letting go of toxic clients to safeguard staff
26:36 – Encouragement to set big goals, delegate & believe in yourself

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Full transcript

EP489: Jenny Groberg - Turning Small Steps Into Big Wins - Part 2
EP 489