EP488: Jenny Groberg - Turning Small Steps Into Big Wins - Part 1

Michael Palmer: Welcome back to the Successful Bookkeeper Podcast. I'm your host, Michael Palmer, and today's show is going to be a fun one. Our guest is the founder of BookSmartsPro, a bookkeeping firm dedicated to helping small businesses gain financial clarity and confidence through expert personalized service. Jenny Groberg, welcome to the show. Thank you. Thanks for having me. It's great to have you and thank, thank you very much. Well, I love always having these kinds of conversations to hear the, the story behind the journey of the bookkeeping business owner. And so this is a great opportunity for us to do that. And so maybe we'll start off by asking a general question, which we ask everyone, and that is, how did you end up doing what you're doing today?

Jenny Groberg with Sage ad: I ended up in accounting kind of by default, actually. I have a degree in finance. My brother started a company and had no idea who he owed money to, who owed him, and asked me to sort that out for him. Um, I worked for him for quite some time. I worked as a remote CFO. And then when we finished medical school and came back to Utah, um, I had to find work that I could do from home with my two children. And I didn't have childcare options. We had no money. And so I had to create something that I could do from from home. So I signed up to be a QuickBooks ProAdvisor. I actually called another ProAdvisor to say, do you feel like this is worth the spend? I have no money. And, and the course was about $500. So I certified to be a QuickBooks ProAdvisor. And then, you know, people would go to the help menu in QuickBooks and say, I need a local advisor, and they would call me. So I did so many consultations for really small clients, but the key was before I would leave the appointment, I would hand them my computer and say, will you leave me a review? And it was really awkward, but before I knew it, I had hundreds of 5-star reviews and my competitors had just a few. So that really differentiated me. Also, because I'm a female in a male-dominated industry, that set me apart and really worked to my advantage. So that is how I started, but I just started doing consultations and the more consultations I did, the more people would say, you know, Jen, this makes more sense for you to just take care of this. Can you do that for me? And then I would end up with recurring work. So, wow. And so the, the, the, the pro advisor that you spoke to, did they have it right?

Yeah, it was a good