EP425: Jeff Bartsch - Telling Your Story: Giving Meaning To The Numbers - Part 1

Michael Palmer: When a business product or service is delivered to the client or the customer in a way that the client says, this is exactly what I need and this is making my life better. Thank you, provider of product or service. It's the change in emotion. That's the parallel right there. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listener, listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back to The Successful Bookkeeper Podcast. I'm your host, Michael Palmer. Today, we have a special two-part series with Jeff Bartscht, who helps accounting advisors attract and retain their ideal clients. In part one, he'll discuss his approach to messaging and how you can stand out above the competition. All right, let's get to that conversation now. Our guest is the founder of Story Greenlight, a coaching company that helps accounting executives and advisors set themselves apart in their industry through communication and thought leadership. Jeff Bartsch, welcome to the show. Awesome, Michael. Glad to be here. Well, it's great to have you, and I absolutely love your topic and the things that you go to work every day trying to solve and help others solve for themselves. I love it. I was saying to you before we got onto the actual recording, this conversation, we could do this every day. And it wouldn't be enough, talking about how to set people apart from the crowd and help them be valued by the ones they do end up working with. So let's get into this. And to start, tell us a little bit about you and your career journey leading up to doing what you're doing today.

Jeff Bartsch: Sure. Well, if people look up Jeff Bartsch on the internet, they were probably going to see that I spent 20 years making TV in Hollywood, which is true. So, uh, for the straight off the bat, I, I'm not an accountant, I'm not a bookkeeper. Um, growing up, I was all about music and movies, and, uh, I, I thought that they were all completely separate, but it turns out, after spending a very long time in Hollywood, everyone seems to think that it's about TV and movies. It's about something much bigger than that. And that thing that Hollywood is about is the thing that we can actually plug into our messaging that we put