EP431: Hector Garcia - Innovate & Create: Building Client Confidence Part - 2

Michael Palmer: then all of a sudden the customers no longer perceive us as valuable because we failed to reframe the value that we create. We are currently still focused on the amount of effort that it takes us to produce a financial statement versus the amount of judgment that it takes to give people the confidence that the financial statements they're looking at make sense. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com. The proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I am your host, Michael Palmer. It's part 2 of our 2-part series with the one and only Hector Garcia. In this conversation, we'll explore how embracing technology and innovation can propel accountants and bookkeepers forward, enhancing their roles and making a profound impact on their clients' businesses, plus much, much more. All right, let's get to that conversation. Let's transition a little bit into your conference. That's a very— sounds like a powerful one last year. This one's all about communication. Who goes to these conferences? Can anyone go? Can bookkeepers go? Can our listener right now go to this conference? And what's What are they going to tell us a little bit more about it?

Hector Garcia: Yeah. So the theme of the conference is influential conversations for accountants. The conference name is actually called Reframe. That's just the name of our events business, Reframe. Why? Because my goal is to help our profession reframe us as the most creative, innovative, and forward-looking of all professions. Now I say reframing us. I don't say convert us because our profession is inherently past looking. That's accounting. Accounting, it's about recording financial history, right? Our profession is about being conservative. So it's not about being innovative. It's about doing it the way it has been done for hundreds and hundreds of years so we can produce predictable results and comparable financial statements for investors to see or business owners to decide. So our profession is inherently by design, not innovative, not forward-looking, and not creative, right? Because, and in many ways, that is why people trust us so much. That's why people like working with us