EP159: Hector Garcia - How To Improve Your Marketing

Hector Garcia (Sep 24): That's how it all ties together with positioning. You know, once I— this is what I say I do, this is— I repeat it over and over and over. It comes out in my marketing, it comes out in my videos, it comes out in the articles that I write. So when I attract the clients, my clients are just waving the pack of cash to throw at me. They're not really looking for me to win them over another accounting firm. They're not comparing me with anything else. And yes, there's a lot less customers out there when you define and narrow your focus, but the few that are out there, they all want to fight to work with you and they're all fighting for your attention. So it feels really, really good to work in a space where people are dying to work with you rather than waiting for you to convince them that you're the best service provider for them. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back to The Successful Bookkeeper Podcast. I'm your host, Michael Palmer, and today's show is going to be a treat. Our guest is a CPA, QuickBooks consultant, CPA and strategic advisor who was on Hubdoc's top 50 cloud accountants list and is a YouTuber with over 3 million views on his channel. Hector Garcia, welcome to the show. Hey, how are you? Uh, thanks for having me.

Michael Palmer: It's great to have you. And I'm sure our audience already has heard of you because you're all over the place on the internet and you've created so much content, so much valuable content that I'm sure many of our listeners have seen you and consumed some of your content, but for those of you that have not heard of Hector, well, this is going to be a treat. And so Hector, before we get into some of your wisdom, I'd love for you to share a little bit about your career journey leading up to this point.

Hector Garcia (Sep 24): Sure. So I'll try to make it brief, although it could be a long story. Take your time. I started when I was 16 years old working in technology. I used to work for a local internet service provider. This is back where we had modems, and I remember the big exciting upgrade when we went to a 56K modem. So only if you lived in the internet world